Monday, May 12, 2014

Advice To Help You Meet Your Social Media Marketing Goals

By Amory Lovins


Almost everyone knows about social media. However, business owners aren't all tapping into social media's potential; many don't use social media to connect with new contacts and create relationships that benefit their business. Here are some smart ways to use social media to increase the bottom line of any business that wants to excel.

Using Facebook can be a great way to promote your business. Facebook allows you to connect with your target audience. If you use Facebook correctly, you can interact with your audience in a friendly manner without pressuring them to purchase anything. If people connect to you on a personal level, they're more likely to be interested in your business.

You can use sites like Youtube to help give yourself attention through social media marketing. Millions of people are on YouTube each hour of every day, this can potentially attract millions of people towards you so it's never a bad idea to market on YouTube. If your visitors are already familiar with your products it is more likely that they will make a purchase, in turn boosting your sales.

Be approachable and friendly when addressing your social media followers. Even if you have a great big company and lots of money, bragging about it will not make you e-friends. Make sure you construct your posts so that they acknowledge your followers' importance. They are essential to your success.

It takes time and patience to build any kind of social media network for marketing. You might not get a lot of visitors at first. You may hear stories of a couple of companies that got huge in a short period of time, but this is not the norm. You must simply build your profile and followers will come.

If you want to make the most out of your social media marketing strategy, try including email marketing in your campaign. Add social media buttons to your emails. Say that customers should contact you there if they have questions they want you to answer personally. You could also encourage people to join your newsletter by posting a link to the registration page for instance.

Use Facebook as a way to develop relationships, not customers. If you are only logging on to Facebook to post another ad for your business, you are going to get disliked quickly, but if you log on and add interesting snippets of information about your community, you will get many likes quickly.

You can add applications such as SlideShare to LinkedIn. Try different applications and see which ones could be helpful to you. SlideShare allows you to create photo albums with detailed descriptions for each pictures. You could add pictures of your products or have your customers send you pictures of themselves using what they bought from you.

The sky is the limit when using social media to market your business. For instance, you could offer an endless variety of deals and coupons if you want to create a buzz. The sense of urgency this creates will encourage customers to act sooner rather than later. It can also encourage them to send the link to their family and friends.

Hashtags are a great tool. Use them to promote your conferences, special events, products, and brands. Hashtags not only allow you to market these things, but they will also let you listen to what others are saying about you. This can be a great way to both promote your business and get feedback from your audience.

Social media marketing is similar to other marketing methods; however, it still offers its own set of pros and cons. You can effectively and profitably benefit from using social media by using the advice that has been provided to you here. You can also have a lot of fun with social media marketing.




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