Tuesday, March 4, 2014

The Importance Of Ranking Local Keywords On Google

By Abu Dawood


These days more and more businesses are discovering the important of internet marketing as people spend more of their time online. In many households, the internet is replacing the TV as the entertainment vehicle and news source of choice. Businesses who do not jump on this trend are likely to lose out to competitors who embrace the new advertising medium. One of the most important things for someone to focus on is ranking in Google for local keywords.



These days when people go to search for a local business, the first place that people consult is usually Google. This has become so common that the term "Google" has become a verb for many people. If people are looking for a business in their local area, they are going to put in a local keyword signifying their city or suburb. An example of a local keyword would be something like "Los Angeles roof repair." The roofers that come up for this search are the ones most likely to get the business.

As a result, it is important to make sure that your site ranks well for local keywords for your region that are related to your business. These results do not just magically appear in the search engine results. A complicated computer algorithm places them there. Like all computer algorithms, it can be manipulated to get your site to the top of the rankings.

Given the importance of catching the eyeballs of those searching for these local keyword phrases, you can hire a search engine marketer to go out and acquire relevant links to your site. This has the effect of manipulating the search engine results so that Google thinks that your website is the local authority in your area for your particular niche. This type of advertising generates some of the highest return on investment because of the highly targeted searches.

If you are not ranking on the first page for key local keywords in Google, then chances are your website is not going to be found. By claiming one of these coveted ranking positions, you can dramatically increase the number of new customer leads you get on a weekly basis.




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