Friday, February 14, 2014

The 3 Most Effective Online Business Strategies In 2014

By Isa Musa


As the Internet and digital world grows and changes, so do the strategies which bring the best results for online businesses. In 2014, one of the most effective strategies for reaching out to customers and making sales is an email list.



Online marketing trends have continued to change year in, year out, and marketers have to adopt the new trends and strategies to remain relevant in this field. Some of the most effective business strategies for the online market in 2014 are:

The action rate examines factors such as the conversion rate from different marketing efforts. As the Internet evolves, the marketing strategies which users respond to best also change. Therefore, if you want your online business to stay successful you need to constantly monitor which strategies are bringing in the most sales for you.

Squeeze Pages - The purpose of a squeeze or opt in page is to give visitors to your website an incentive to sign up to a newsletter. For example, you could give away a free sample of your product in exchange for their email address. Opt In Forms - Having an opt in form on your website or blog can also help to build an email list, but there is less incentive for visitors in comparison to squeeze pages.

3. Social media plugins, images and video marketing: The highest amounts of traffic today resonate from social sites. The only way to attract traffic to your business website today is by implementing social media marketing for your site. The use of visual content to market businesses has taken a new shape in 2014, as more companies use info-graphics and video marketing to advertise their businesses online. Audio visual content marketing is proving to be more effective in this year than ever before.




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