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Leveraging your following on Facebook is a great way to advertise your products or services. Taking it to the next level, you might consider placing Facebook ads which is a great way to generate addition money and prospects for your business.
Many people start in the paid advertising arena by placing ads on Google, via Adwords. If you have, then you know the power of direct advertising to your target market. It's likely that you received a number of visitors who were searching for your particular keyword or phrase and may have obtained a list of qualified buyers, or even customers as a result.
Before you Put Ads on FaceBook
Understand your Target Market
Facebook's large demographic information is, in some regards, much better than that of Google Adsense. With Facebook, you can easily pin-down exactly who your looking for based on location, age, sex, education, current employment, etc. They are regarded as demographic bins, and if you take your time looking through them, you can find exactly who your looking for within the millimeter.
If you have a very good idea who your target audience is, you might want to employ automated bid software that's been designed specifically for helping FaceBook advertisers. More research will find the one that will work best for you.
Creating Your First FaceBook Ads is Easier Than You Think
Advertising is a form of art. Creating a banner is vital to advertising, and it isn't difficult, however, you should know what colors to use, how to place your logo, how big it should be, etc. The advertisements you make should be very "to-the-point," a single graphic, and a few carefully chosen words.
If your not experienced in the marketing industry, or ad creation niche, it's a great idea to hire a pro. Don't risk losing your marketing dollars to a poorly written ad. A professional image, and ad, will speak a great deal about the professionalism of your company.
You should also consider having a number of different ads, even if they portray the same message. Rotating the advertisements out with one another will keep your page fresh and new and will give your visitor something different to look at, should they come back again. Keep your Facebook page as interactive and thrilling as possible - the people who see it then will want to share it with friends, and those friends will share with more friends. See where that could lead?
Click through rates on Facebook are low, so in order to attract the people you want to attract, your advertisements need to be flashy and changing to make sure they aren't overlooked.
If you wouldn't want to click on your own ad - who else will?
Once Your Advertisement is LIVE on FaceBook
Are You Watching Closely?
You should have already planned to spend about 30 minutes a day answering comments and creating new content for your FaceBook page. Part of that time should involve monitoring - and you can learn a lot.
As you answer comments and engage your audience, you'll know more about the unique thoughts of your audience and can help you to really fine-tune your ads.
Be sure to run your advertisements with some tracking software. Know how many clicks your getting, know how many clicks are converting to sales, and know if your advertising dollars are spent well or not.
Friends of Connections
An average person on Facebook has around 130 friends, so if you have 130 followers for your business, that's nearly 17,000 people your reaching by targeting the friends of those connections. Keep in mind, however, that not all of them will be exactly the type of demographic you'll be looking for, so it's absolutely essential to monitor the results.
If your running ads on Facebook for the very first time, do not use the CPM option, but rather use cost per click (CPC).
Many people start in the paid advertising arena by placing ads on Google, via Adwords. If you have, then you know the power of direct advertising to your target market. It's likely that you received a number of visitors who were searching for your particular keyword or phrase and may have obtained a list of qualified buyers, or even customers as a result.
Before you Put Ads on FaceBook
Understand your Target Market
Facebook's large demographic information is, in some regards, much better than that of Google Adsense. With Facebook, you can easily pin-down exactly who your looking for based on location, age, sex, education, current employment, etc. They are regarded as demographic bins, and if you take your time looking through them, you can find exactly who your looking for within the millimeter.
If you have a very good idea who your target audience is, you might want to employ automated bid software that's been designed specifically for helping FaceBook advertisers. More research will find the one that will work best for you.
Creating Your First FaceBook Ads is Easier Than You Think
Advertising is a form of art. Creating a banner is vital to advertising, and it isn't difficult, however, you should know what colors to use, how to place your logo, how big it should be, etc. The advertisements you make should be very "to-the-point," a single graphic, and a few carefully chosen words.
If your not experienced in the marketing industry, or ad creation niche, it's a great idea to hire a pro. Don't risk losing your marketing dollars to a poorly written ad. A professional image, and ad, will speak a great deal about the professionalism of your company.
You should also consider having a number of different ads, even if they portray the same message. Rotating the advertisements out with one another will keep your page fresh and new and will give your visitor something different to look at, should they come back again. Keep your Facebook page as interactive and thrilling as possible - the people who see it then will want to share it with friends, and those friends will share with more friends. See where that could lead?
Click through rates on Facebook are low, so in order to attract the people you want to attract, your advertisements need to be flashy and changing to make sure they aren't overlooked.
If you wouldn't want to click on your own ad - who else will?
Once Your Advertisement is LIVE on FaceBook
Are You Watching Closely?
You should have already planned to spend about 30 minutes a day answering comments and creating new content for your FaceBook page. Part of that time should involve monitoring - and you can learn a lot.
As you answer comments and engage your audience, you'll know more about the unique thoughts of your audience and can help you to really fine-tune your ads.
Be sure to run your advertisements with some tracking software. Know how many clicks your getting, know how many clicks are converting to sales, and know if your advertising dollars are spent well or not.
Friends of Connections
An average person on Facebook has around 130 friends, so if you have 130 followers for your business, that's nearly 17,000 people your reaching by targeting the friends of those connections. Keep in mind, however, that not all of them will be exactly the type of demographic you'll be looking for, so it's absolutely essential to monitor the results.
If your running ads on Facebook for the very first time, do not use the CPM option, but rather use cost per click (CPC).
About the Author:
Joe Burke writes under the names jbmuchin and augustus1. His topics include MLM, Internet Network and Network Marketing. His writings can be found on many article directories.facebook pages, andbusiness facebook page page
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