Wednesday, October 16, 2013

Buying Domain Names Explained Simply

By Darrick Phifer


Buy domain name is the first step in developing a website. The domain name is the address of your website; it is what people will type in their browser in order to visit your website. A domain is composed of the name, the uniqueness of which is largely dependent on your creativity, and the suffix, that should be chosen from a list of registered top level domains. From the onset, you should be aware that the process of selecting and buying the right domain name is of paramount importance, the outcome of which is crucial in determining your website's further promotion and marketing.

Before you buy domain name, you need to think of ways on how you are going to make your domain stand out amid the scores of online competitors. This is known as your Unique Selling Position or USP. This is evident among big companies who have managed to stand out despite the emergence of hordes of competitors. It's a given that they have deep pockets to help them along, but they are in constant search of ways to buy domain names that would give them their much needed USP. The Internet is an equal playing field, even if you're just starting an online business, you can buy domain name which will provide you with your own USP.

Before you buy domain name, decide what type of domain you want to have for your site. If you intend to market your business at a particular region, it is recommended that your domain name ends with a national suffix. But if you are aiming to venture into the international market, then pick an international top level domain such as .com, .net and .org. You can buy an international domain name from national and international registrars. In general, buying a domain name from a global registrar is cheaper than buying it from a local company.

It would serve you well if your main keyword is part of the domain name that you intend to buy. Your site will have a huge advantage if you have a domain name that is also your main keyword so you can rank high in Google searches and other search engines. Simply put, it is perfect for SEO purposes and appearing on the first page of search engines, thereby driving lots of traffic to your website. As aforementioned, buy domain name is relatively easy, what you really have to work on is choosing the best available domain name for your website. Once you have selected the right one and have bought it, the next thing that you need to do is to look for a cheap yet reliable web hosting service.

In a nutshell, buy domain names is usually the first task you have to handle when you finally decide to put up your online business. Always keep in mind that buying a domain name can make or break your business so it well serve you well if you get it right at the onset. Once you have bought the appropriate domain name everything else will eventually fall into their proper perspective, and your marketing campaign will be more effective.




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