Posts
In the past, entrepreneurs are limited to tedious and costly marketing strategies. But with the birth of the internet, new doors have opened for them to reach a wider audience. These new marketing strategies make it possible for these entrepreneurs to go beyond their marketing goals without having to spend hefty amounts or spending a whole lot of time for each campaign. One of these practices is email marketing.
Email marketing, a known internet marketing technique, makes use of the most common means of communication online (that is, the email) to send clients and prospects with company updates, special offers, and even invitations. It has grown over the past years and has been relied upon by many for marketing due to the following:
1. It's cost-effective
Compared to the cost required by traditional marketing practices (direct mail, phone calls, mass media), email marketing cost way less. It's easy on the pocket while being effective on reaching a wide audience. The only thing that you have to invest on is the email marketing software.
2. It's more personalized
Clients, when they are approached in a personal level, would make them feel more valuable. Companies who are able to do it actually increase their chances of having returning customers. And returning customers could mean more opportunities for profit growth.
3. Tapping a wider audience is possible
In the past, marketers have to allot a considerable amount of budget just to be able to market their products and services to a wider audience, including those who live in other countries. But with email marketing, this and so much more is made possible. In just a few clicks, the entrepreneur's message could reach thousands of people, no matter where they are in the globe.
4. Immediate delivery and response
Compared to traditional marketing practices, email marketing delivers invitations, special offer alerts, and product/service update in an instant. It won't take you days not even hours of sending these emails to clients. Plus, audience response with email marketing is also way faster. If they want to take the special offer, they simply just have to click the link within your message and they're instantly taken to the order page. And all these can happen in less than an hour.
5. It allows audience targeting and segmentation
Email marketing makes it possible to send messages to clients who are more likely to purchase your product/service (targeted audience). Also, with segmentation, future email campaigns on these clients are pre-determined base on their response on previous campaigns.
Email marketing, a known internet marketing technique, makes use of the most common means of communication online (that is, the email) to send clients and prospects with company updates, special offers, and even invitations. It has grown over the past years and has been relied upon by many for marketing due to the following:
1. It's cost-effective
Compared to the cost required by traditional marketing practices (direct mail, phone calls, mass media), email marketing cost way less. It's easy on the pocket while being effective on reaching a wide audience. The only thing that you have to invest on is the email marketing software.
2. It's more personalized
Clients, when they are approached in a personal level, would make them feel more valuable. Companies who are able to do it actually increase their chances of having returning customers. And returning customers could mean more opportunities for profit growth.
3. Tapping a wider audience is possible
In the past, marketers have to allot a considerable amount of budget just to be able to market their products and services to a wider audience, including those who live in other countries. But with email marketing, this and so much more is made possible. In just a few clicks, the entrepreneur's message could reach thousands of people, no matter where they are in the globe.
4. Immediate delivery and response
Compared to traditional marketing practices, email marketing delivers invitations, special offer alerts, and product/service update in an instant. It won't take you days not even hours of sending these emails to clients. Plus, audience response with email marketing is also way faster. If they want to take the special offer, they simply just have to click the link within your message and they're instantly taken to the order page. And all these can happen in less than an hour.
5. It allows audience targeting and segmentation
Email marketing makes it possible to send messages to clients who are more likely to purchase your product/service (targeted audience). Also, with segmentation, future email campaigns on these clients are pre-determined base on their response on previous campaigns.
About the Author:
Steven Porter has his own version of email marketing software. It's media autoresponder. Its installation information can be found here: media autoresponder software installation page.
No comments:
Post a Comment