Saturday, June 23, 2012

Landing Page Conversion Rate Optimization - What You Need To Know

By Amparo Dillon


Understanding the value of creating dedicated landing pages foryour products is the best way to get the most out of internet marketing. It's all about focus these days since you can no longer hav epeople eating out of your hand ismply by directing them to your site. A more focused approach will produce the best results. We will attempt to give you some useful tips for boosting your page's conversion rate here in this article If you use the tips below you will find it fairly simple to increase your overall conversion rate.

Prospects tend to be emotional reactors, remember this when writing the copy for your landing page. Most people don't buy because they need an item they buy because something has made them want it. You have to make them wnat to buy your product for whatever reason. Use catchy slogans and phrases or short stories to get them thinking about why they need your product and what the benefits to them might be. You'll reach more of your prospects if you start thinking outside the box.

Secondly, take the risk off the shoulders of your prospects and make them feel comfortable. In other words, show them that you stand by your offer by offering them guarantees. Your landing page is the best place to proudly announce your guarantee and watch the difference it can make to your conversion rates. In fact no matter what the product, if you make your customers realize they don't have to worry about quality they will indeed take action.

Convincing prospects of hte benefits of your product is most important no matter how much work you put into creating it. You have to clearly show your prospects how the product can help them and what advantages it offers. Increasing your conversion rates is as easy as focusing on the benefits over and above the features.

As you can probably see from this information increasing your conversion rates is worth the work. It doesn't take much to apply these tips although not many newage marketers are focusing on them. Remain steady on your course for increased conversions and stay consistent in your actions along te way. If you don't take the time to apply them no amount of tips will help.




About the Author:



No comments:

Post a Comment