Posts
When you are doing press releases online to submit to a media outlet, you've got to have your story under consideration first. You've got to almost write the document yourself. Look at it, yes, that's the article I would like to have penned by the journalist. Ok, how do I pitch that? What's in it for their audience?
It boils down to the press release's purpose. You do not need it made public word for word. So many folks write a PR release hoping it gets printed word for word in the mag. It is simply pointless. A press release for an internet entrepreneur should only be one page long, it's ideally double spaced, so it is easy to read. So you only have half a page of text. When a new website press release printed in a magazine, that is all the exposure you're going to get.
You want to get a full page article. That's what you want to do here, is get decent content about you in the media. So you don't want it printed word for word, it's to get you interviews regarding internet marketing reviews, it's to sell you as an interviewee. It all comes down to hooks. What we have to work out is what the hook is going to be. This is the story angle. This is the article, this is what's going to make people go juicy and say, oh this is going to be interesting.
There are a number of different ways in which you can find the hooks.
The first way of launching press releases online is by surveying your optimize press review customers. If you have a data base, survey the list. Ask them questions and find out what they want to know. Go onto LinkedIn and do polls. Talk about and ask people how many don't like their logo. Seventy-six percent of people don't like their logos. There's a story for Small Business, there's a press release. Talk about why they don't like it, what they can do to fix it.
The hook is, 76% of people don't like their symbols, then the promotional release goes on to talk about, these are the reasons they do not. I've got seven tips for things they should ask to begin with, so they don't get in this position in 6 months time of hating their symbol that they paid $800 for. That is the story, is talking about the seven things to contemplate.
Popular blog posts about pingback optimizer review: look around, not only your own blog but blogs in your particular space that have a lot of comments on them. If there's a lot of conversation going on in your space about a particular topic, that's the story idea, that's the angle. Work out what your position is on that story and write a press release about that angle, about that story that is being spoken about.
A superb one is Yahoo! Answers. It is similar to LinkedIn Answers. If I just google Yahoo! Answers and it takes you to answers in Yahoo, essentially this is a place online very like the LinkedIn site, where people can go on and raise a question and then the remainder of the world will give them answers to that question. It's a good way to find out what's topical in your space and a location to introduce press releases online today.
It boils down to the press release's purpose. You do not need it made public word for word. So many folks write a PR release hoping it gets printed word for word in the mag. It is simply pointless. A press release for an internet entrepreneur should only be one page long, it's ideally double spaced, so it is easy to read. So you only have half a page of text. When a new website press release printed in a magazine, that is all the exposure you're going to get.
You want to get a full page article. That's what you want to do here, is get decent content about you in the media. So you don't want it printed word for word, it's to get you interviews regarding internet marketing reviews, it's to sell you as an interviewee. It all comes down to hooks. What we have to work out is what the hook is going to be. This is the story angle. This is the article, this is what's going to make people go juicy and say, oh this is going to be interesting.
There are a number of different ways in which you can find the hooks.
The first way of launching press releases online is by surveying your optimize press review customers. If you have a data base, survey the list. Ask them questions and find out what they want to know. Go onto LinkedIn and do polls. Talk about and ask people how many don't like their logo. Seventy-six percent of people don't like their logos. There's a story for Small Business, there's a press release. Talk about why they don't like it, what they can do to fix it.
The hook is, 76% of people don't like their symbols, then the promotional release goes on to talk about, these are the reasons they do not. I've got seven tips for things they should ask to begin with, so they don't get in this position in 6 months time of hating their symbol that they paid $800 for. That is the story, is talking about the seven things to contemplate.
Popular blog posts about pingback optimizer review: look around, not only your own blog but blogs in your particular space that have a lot of comments on them. If there's a lot of conversation going on in your space about a particular topic, that's the story idea, that's the angle. Work out what your position is on that story and write a press release about that angle, about that story that is being spoken about.
A superb one is Yahoo! Answers. It is similar to LinkedIn Answers. If I just google Yahoo! Answers and it takes you to answers in Yahoo, essentially this is a place online very like the LinkedIn site, where people can go on and raise a question and then the remainder of the world will give them answers to that question. It's a good way to find out what's topical in your space and a location to introduce press releases online today.
About the Author:
Listen To John Carlton Interview For Great Insights On Online Copywriting. You Can Also Visit This Website To Know How To Be #1 On Google Today.
No comments:
Post a Comment