Saturday, December 3, 2011

Different Options For Info Product Creation

By Ivory Terrell


You have several different options with your info product creation. These can all be classified into 3 different classes that you can either use separately or mix and match to add more content and value for your customer.

Reading: This could include an eBook (usually a .pdf format), a special members only password protected site, and even an email newsletter your customer has agreed to receive. Audio: Examples of an audio information product is an audio version of your eBook. This can be done easily just by reading your book into a recorder and turn it into an mp3 version or you can even hire someone else to read the book if you don't want to use your own voice or don't feel comfortable reading out loud. Interviews with either yourself or you're interviewing another person. It's a great way to make a product that your customers will love and can really get value from.

Video: It's the easiest info products to create and has high-perceived value. Video info product creation is a fantastic way to gain credibility and trust with your customers. It's making people feel they know you more than just reading a bunch of text. People value a video more than anything written. Every time you add video to your info product creation it adds more value for your customers. If your product is about something done on the computer you can use a screen recorder like Camtasia to record the screen while you teach. It can easily turned to downloadable video for the customers. Do a simple power point presentation and talk over every section if it's not something you can demonstrate with a screen capture video.

Info product creation doesn't have to be hard and there are many different types of info products you can create. If you feel like info product creation is hard or you aren't quite ready for it yet then you can certainly outsource. With regards to info product creation, you just need to get it done as soon as possible and focus on the marketing first. When you spend a lot of time worrying and perfecting your product then you won't make anything.

If you can't make the info product creation yourself just hire someone else to do it for you. Most of the times you can find an expert on the topic and you'd be amazed at how many people there are who are willing to make a valuable eBook or video course for you at low cost. If you can pay an expert in your niche $600 to write a 90 page eBook then you can turn around and sell it for $47 a pop. Once you sell a dozen or so the rest is 100% pure profit for as long as you want. You can repeat this over and over again. Just keep reinvesting your profits on more products and more traffic to your sales letter/website. Info product creation doesn't have to be hard at all.




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