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Earning a living from your blog isn't as easy as everyone makes out, in fact I would say the vast majority of blogs on the net only just about cover their hosting costs (if that). However there are a few key reasons why some blogs make money and others don't so I decided to list them below.
General blogs are all the rage these days because people like talking about whatever they feel like that day. The problem these bloggers face though is finding advertisers because it's a well known fact that general un-targeted traffic doesn't convert into sales.
Even if you have a blog on a specific niche you still need traffic that has a need to buy something, or at least be in some way associated with purchasing online. I suppose this is the main reason big sites like YouTube cant turn a profit, no-one is there to spend money.
Your content also plays a big part in how effective you are in converting visitors into sellers. There's a real skill in funnelling people to the buy button on your online store because you need to convey the message of what you're selling and also the trustworthiness that you're going to deliver.
Poor site design is really off putting to readers and customers because if people can't find what they want fast using your navigation they will quickly go elsewhere. Make sure you promote important parts of your site (that make you money) clearly and prominently, web users can be lazy so you need to do the work for them sometimes.
Using the wrong type of advertising is something I see again and again, even on really successful blogs. For a start advertising should always be related to the content and the sites theme. It amazes me when I see banner ads for carpet cleaner on tech news blogs, how's that ever going to convert?
So as you can probably tell earning a living blogging isn't the easiest thing to do. But there is a big market out there for webmasters who can deliver both great content and advertising in professional way. I hope these tips help.
General blogs are all the rage these days because people like talking about whatever they feel like that day. The problem these bloggers face though is finding advertisers because it's a well known fact that general un-targeted traffic doesn't convert into sales.
Even if you have a blog on a specific niche you still need traffic that has a need to buy something, or at least be in some way associated with purchasing online. I suppose this is the main reason big sites like YouTube cant turn a profit, no-one is there to spend money.
Your content also plays a big part in how effective you are in converting visitors into sellers. There's a real skill in funnelling people to the buy button on your online store because you need to convey the message of what you're selling and also the trustworthiness that you're going to deliver.
Poor site design is really off putting to readers and customers because if people can't find what they want fast using your navigation they will quickly go elsewhere. Make sure you promote important parts of your site (that make you money) clearly and prominently, web users can be lazy so you need to do the work for them sometimes.
Using the wrong type of advertising is something I see again and again, even on really successful blogs. For a start advertising should always be related to the content and the sites theme. It amazes me when I see banner ads for carpet cleaner on tech news blogs, how's that ever going to convert?
So as you can probably tell earning a living blogging isn't the easiest thing to do. But there is a big market out there for webmasters who can deliver both great content and advertising in professional way. I hope these tips help.
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