Thursday, September 1, 2011

How To Keep The Main Thing The Main Thing

By Ben Mester


Somebody once claimed, "The main thing is to keep the main thing the main thing." An alternate way of saying it is, always remember to keep your eye on the ball. In entrepreneurial endeavors, it's so easy to turn your eye off the ball. In my personal case, worries, doubts, and greener grass on the other side have stood in the way of me really giving any of my entreprenurial endeavors a decent shot.

Entrepreneurs are nearly always bipolar, at least when it comes to their business projects. When we get a new idea, we surge ahead, working day and night in great excitement. But then, the bumps in the road occur, or those issues we never considered before we got started. And all of a sudden, we find ourselves stopped in our tracks.

This has happened to me on many different endeavors, and I am always left scratching my head as to what I could have done in a different way to keep the dream going and avoid this creeping depression. But that's the reason why it's so crucial to not only set realistic targets, but to keep your eye on those goals in the middle of problems.

In many cases, the reason we come to a screeching halt is actually because our goals were so unrealistic. We assumed things would take off right away and grow dramatically. Then, when it does not happen, our motivation dies.

It is a funny paradox. The thing that often makes an entrepreneur such a success is their motivation and excitement over their business ventures. They will do whatever is necessary to see a project successful. But that same excitement can also be their undoing. When problems begin to arise, it's nearly impossible to keep the motivation and excitement alive, and regularly everything falls apart. In my personal life, I have discovered that setting realistic goals and learning how to keep my eye on the ball has saved more than one of my business endeavors.




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