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Do you really recall an occasion when "webmasters" would likely do as much as they could to stuff keywords in their article content? These people probably would not care one iota whether or not the content was pleasurable to read through or otherwise not, yet could just be focused on outscoring all the other rivals and ranking in a top-notch spot on the search engines. There was without a doubt an occasion when this type of method did wonders, yet those times are a good deal in the past at this point. You'll find nothing much worse than endeavouring to read a piece of writing which is intensely covered with keywords and phrases. Nevertheless to this day, several so-called SEO professionals suggest that it is fine to add the key phrase in a density up to 3 or maybe more %.
From a readability perspective this might still be okay if you had a very high level keyword, consisting of maybe just one or two words. In these cases it should be perfectly possible to read through an article without it hurting too much. However, if you are, like most of us, focusing on longtail keywords, it can be very difficult to achieve a density of even 1%, without the copy starting to read like one of those nasty SEO articles.
Does search engine marketing revolve, strictly, around keywords and is this the future for online marketing? Not necessarily. We have to ask ourselves what is the purpose - what are we trying to achieve? In short, we want to make sure that our websites are credible, appropriate and trusted. In a simple list of 100 competitors we want to have a website that people, by definition, trust and visit. This is how the search engines should rank this list, after all.
Just how critical, as a result, could be the existing procedure of optimising and making use of search engine optimisation services to, fundamentally, summarise our own internet site to the major search engines? Ordinarily, we have been advised that individuals must put that keyword phrase inside the title tag, description, meta-keywords, H1, H2, alt tags, etc. Next, convention could reveal that individuals need to be sure all those keyword phrases show up in the body text. Once more, point of view can vary about the density 1, 2, 3 % - far more?
While much of search engine optimisation is based upon mechanical recognition and works according to rules stipulated by the search engines - their algorithms - we know that what we are really talking about is human interaction, trust and social proof. Back linking is a far more important element of search engine optimisation than on page optimisation is by itself. As a consequence, so long as we provide basic identification to show that we are trying to write for a specific keyword, do we really need to include keywords in the body of our on page content at all? In other words, do we really need to worry about the keyword density?
In an ideal world, where anchor text from the remote site matches up with the keyword contained in our webpage meta-tags and maybe even H1 heading, this should be sufficient. We should be free to write our content with the reader in mind, providing perfectly appropriate content of course, but without having to worry about any of that keyword density at all.
From a readability perspective this might still be okay if you had a very high level keyword, consisting of maybe just one or two words. In these cases it should be perfectly possible to read through an article without it hurting too much. However, if you are, like most of us, focusing on longtail keywords, it can be very difficult to achieve a density of even 1%, without the copy starting to read like one of those nasty SEO articles.
Does search engine marketing revolve, strictly, around keywords and is this the future for online marketing? Not necessarily. We have to ask ourselves what is the purpose - what are we trying to achieve? In short, we want to make sure that our websites are credible, appropriate and trusted. In a simple list of 100 competitors we want to have a website that people, by definition, trust and visit. This is how the search engines should rank this list, after all.
Just how critical, as a result, could be the existing procedure of optimising and making use of search engine optimisation services to, fundamentally, summarise our own internet site to the major search engines? Ordinarily, we have been advised that individuals must put that keyword phrase inside the title tag, description, meta-keywords, H1, H2, alt tags, etc. Next, convention could reveal that individuals need to be sure all those keyword phrases show up in the body text. Once more, point of view can vary about the density 1, 2, 3 % - far more?
While much of search engine optimisation is based upon mechanical recognition and works according to rules stipulated by the search engines - their algorithms - we know that what we are really talking about is human interaction, trust and social proof. Back linking is a far more important element of search engine optimisation than on page optimisation is by itself. As a consequence, so long as we provide basic identification to show that we are trying to write for a specific keyword, do we really need to include keywords in the body of our on page content at all? In other words, do we really need to worry about the keyword density?
In an ideal world, where anchor text from the remote site matches up with the keyword contained in our webpage meta-tags and maybe even H1 heading, this should be sufficient. We should be free to write our content with the reader in mind, providing perfectly appropriate content of course, but without having to worry about any of that keyword density at all.
About the Author:
Nick Morgan is a specialist if you want more information on UK SEO. To get the information on all the details with reference to SEO, have a look at the world wide web site available at >>> http://www.sellingonline.co.uk/
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