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The JC Penney stores were built on the good, solid, old fashioned teachings of honesty and fairness to all in 1902. These were reflected in the name of his very first store called "The Golden Rule Store". One of the first retailers to offer "one price for all" he soon owned 22 stores. These values have been always been incorporated into the stores and are still around today, included in many modern management techniques.
The first "Golden Rule Store" Penney opened in 1902 was a one-roomed wooden building where he and his family lived above the store in the attic. His golden rule was to accept cash only for quality products at fair prices. The Golden Rule was a reflection of his character and soon became his business motto. In 1913, the store name was changed to JC Penney Company Inc, and the headquarters were moved to New York. Penney was one of the first business men to refer to all his staff members as his 'associates" - and when he died in 1971, his profit sharing programme included every single one of his 50 000 staff members. By 1929, Penney owned over 1 000 stores, and his sales were totalling $176,7 million. He resigned as chairman of his own company in 1958 but kept on with many other major business interests.
JC Penney's brand of business led to the continued success of his stores right up until today. In 2009, CEO Mike Ullman came out of retirement to oversee the complete makeover of the JC Penney image. Instead of closing down stores and cutting back on staff, Ullman went ahead with major upheavals and changes, making JC Penney ready for its second century as a successful business. Changing from the comfortable middle class American image, a brand new picture of a modern, 21st century store with designer labels and product lines specially made for their chain, was unveiled.
As shopping has evolved over the years and online shopping was introduced, coupon savings became the new modern asset for most major retailers, including JC Penney who kept abreast of all innovations. While shopping at your favourite JC Penney Retailer, you can also make use of the new, modern way of shopping by using coupon savings to bring down your overall bill. There are many sites that offer JCPenney coupon savings, not the least of which is JC Penney's own coupon saving site. As well as saving money with the coupons, JC Penney also have cash back rewards of as much as 2 % on the shopping you do when using the coupons.
One of JC Penney's most famous quotes, "A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization" has been proven time and time again in the continuing success of his stores. From humble beginnings in 1902, JC Penney takes its place as one of America's and Puerto Rico's leading retailers, as well as one of the largest clothing and home furnishing sites of the internet. Their motto is now to become America's shopping destination for buying great styles at affordable prices, and watch them achieve that and more!
The first "Golden Rule Store" Penney opened in 1902 was a one-roomed wooden building where he and his family lived above the store in the attic. His golden rule was to accept cash only for quality products at fair prices. The Golden Rule was a reflection of his character and soon became his business motto. In 1913, the store name was changed to JC Penney Company Inc, and the headquarters were moved to New York. Penney was one of the first business men to refer to all his staff members as his 'associates" - and when he died in 1971, his profit sharing programme included every single one of his 50 000 staff members. By 1929, Penney owned over 1 000 stores, and his sales were totalling $176,7 million. He resigned as chairman of his own company in 1958 but kept on with many other major business interests.
JC Penney's brand of business led to the continued success of his stores right up until today. In 2009, CEO Mike Ullman came out of retirement to oversee the complete makeover of the JC Penney image. Instead of closing down stores and cutting back on staff, Ullman went ahead with major upheavals and changes, making JC Penney ready for its second century as a successful business. Changing from the comfortable middle class American image, a brand new picture of a modern, 21st century store with designer labels and product lines specially made for their chain, was unveiled.
As shopping has evolved over the years and online shopping was introduced, coupon savings became the new modern asset for most major retailers, including JC Penney who kept abreast of all innovations. While shopping at your favourite JC Penney Retailer, you can also make use of the new, modern way of shopping by using coupon savings to bring down your overall bill. There are many sites that offer JCPenney coupon savings, not the least of which is JC Penney's own coupon saving site. As well as saving money with the coupons, JC Penney also have cash back rewards of as much as 2 % on the shopping you do when using the coupons.
One of JC Penney's most famous quotes, "A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization" has been proven time and time again in the continuing success of his stores. From humble beginnings in 1902, JC Penney takes its place as one of America's and Puerto Rico's leading retailers, as well as one of the largest clothing and home furnishing sites of the internet. Their motto is now to become America's shopping destination for buying great styles at affordable prices, and watch them achieve that and more!
About the Author:
If you're a regular JC Penney shopper, you'll appreciate the value of JCPenny coupons. Discover a sneaky little tactic to get up to $250 in JCPenney coupons in this Youtube video - http://www.youtube.com/watch?v=Qbh722Xh76s
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