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Any talk about how to make money on the Internet will almost constantly refer to the term "niche marketing", oftentimes describing it as one of the most effective ways to do this. Essentially, we are referring to that part of a wider market defined by a group of people with more specialist wants for goods and services that present us with a business opportunity. The reason this can be a lucrative endeavor is because you can discover niches where there is not a lot of competition as the larger markets and yet there is the potential to find groups of people who are ready to buy. We will now look at how to become a niche marketer and build your own lucrative online business.
The first step in identifying niches you can profit from is to perform some market research and there are sites online that make this relatively simple. By visiting the Clickbank and Amazon sites, for instance, you'll quickly appreciate that there are many likely niches you can research. At these websites you can look through the product categories to locate ones that are selling stongly and make a short list to be refined at the next stage.
Now it's time to research several keywords for your short listed products to determine if they are in a potentially profitable niche. You don't need to dive in and buy keyword research software since there are free alternatives. A popular free online keyword research tool is the one provided by Google. In searching for the keywords you want, you normally start with a more general word that will lead you to the longer phrases that people use in their searches. It is these keywords that could be the ones you can target providing they have sufficient searches.
As with your initial research, you should record the keywords you uncover and then check these to determine if you would be able to compete for the particular terms. This is normally done by inputting the keyword phrase in Google's search bar and placing quotation marks around it as this gives you the amount of web sites you are competing against for that term. Essentially, you want to discover keywords that have low competition that still receive a fair number of searches. Several of these longer key phrases will be the names and model numbers of specific products which are search terms used by people who are about to spend money rather than those just looking for information.
You should now be in a position where you can begin to build a website to target a niche that your research hints will be lucrative. A quick and direct way of building a niche web site is to use the Wordpress blogging platform for which there are numerous free templates and plug-ins. If available, you should buy a domain name that contains one of your keywords or phrases which will help to get your website rank high up in the search engines. Avoid using brand names since this may lead to headaches later on.
When your site is up and running and getting a good number of visits, you can then start to monetize your website and make a steady income from it. Or, you may want to sell it in the future as a moneymaking business for which there is an existing market.
The first step in identifying niches you can profit from is to perform some market research and there are sites online that make this relatively simple. By visiting the Clickbank and Amazon sites, for instance, you'll quickly appreciate that there are many likely niches you can research. At these websites you can look through the product categories to locate ones that are selling stongly and make a short list to be refined at the next stage.
Now it's time to research several keywords for your short listed products to determine if they are in a potentially profitable niche. You don't need to dive in and buy keyword research software since there are free alternatives. A popular free online keyword research tool is the one provided by Google. In searching for the keywords you want, you normally start with a more general word that will lead you to the longer phrases that people use in their searches. It is these keywords that could be the ones you can target providing they have sufficient searches.
As with your initial research, you should record the keywords you uncover and then check these to determine if you would be able to compete for the particular terms. This is normally done by inputting the keyword phrase in Google's search bar and placing quotation marks around it as this gives you the amount of web sites you are competing against for that term. Essentially, you want to discover keywords that have low competition that still receive a fair number of searches. Several of these longer key phrases will be the names and model numbers of specific products which are search terms used by people who are about to spend money rather than those just looking for information.
You should now be in a position where you can begin to build a website to target a niche that your research hints will be lucrative. A quick and direct way of building a niche web site is to use the Wordpress blogging platform for which there are numerous free templates and plug-ins. If available, you should buy a domain name that contains one of your keywords or phrases which will help to get your website rank high up in the search engines. Avoid using brand names since this may lead to headaches later on.
When your site is up and running and getting a good number of visits, you can then start to monetize your website and make a steady income from it. Or, you may want to sell it in the future as a moneymaking business for which there is an existing market.
About the Author:
The author is an online marketing professional - who writes on numerous SEO matters such as SEOlinkvine and Ultra Spinnable Articles.
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