Friday, April 1, 2011

Techniques for Getting More Prospects to Rely on Your Landing Page

By Andrew Hoffmann


Let's face it; creating online sales or leads can be challenging, if you don't hold a landing page - it's that simple. If you've been into Internet marketing even for a while now, you should know the value of having a high converting landing page. Several new online marketers make a blunder of directing all their traffic to their homepage or a page that really isn't built to convert. In spite of this, that doesn't mean that putting together any sort of landing page will cause money to start coming in, no, you need to build one which your target audience is capable of connecting with and one they can have confidence in. The goal of this article is to help you concoct that kind of landing page, which truly helps you get everything that you can out of your traffic.

Essentially, it's crucial to keep up the constancy of your brand and the message you're trying to communicate with your target audience. You should have a co-relation in the midst of your advertising banner, your landing page and your key website. If all of these don't feel like they belong to the same family, you'll lose the value that you want to create with your landing page. So be sure the visual design of your page is comparable to the banner you're advertising with. Don't change the typography or the color palette from one to the other. Make sure that is a strong relation between your ad and the landing page.

Secondly, acquire endorsements on your landing page from distinguished people in your niche or even outside of it. Your central focus here is to develop a feeling of trustworthiness of your landing page and create integrity. When you present to your target audience that notorious individuals are linked to your merchandise and are actually advocating it, it will make a difference. This is a vigorous method for not just developing a trusting relationship with your prospects, but it is furthermore about laying down a strong foundation for your future business. This is the exclusive explanation for seeing well known people supporting brands around the globe; people attach to well known people and thus, they attach to your landing page also.

Lastly, use certification logos from trusted authorities to garner trust on your landing page. Get your prospects to trust you by displaying your association with other trustable companies such as Verisign on your landing page. The Better Business Bureau is another good association to display on your landing page since it's an organization that focuses on helping people trust brands by showing them what their reputation in the market is and where they stand.

To cut a long story short, from the aforementioned article we start to comprehend the ins and outs of developing trustable landing pages. It's very obvious that many webmasters do make mistakes with their landing pages, and end up losing customers and leads. So if you yearn to stay ahead of the others and literally alter your traffic then it has come time to center on your landing page and build the essential trust.




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