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If you are a real estate professional, expired listings could be one of the most effective sources of leads and additional business. Getting an expired listing to sign with you might be the result of a benign communication such as a listing letter, or as blatant as physically knocking on the door. Regardless of how you prospect your customer, understanding their frame of reference are generally vital to your success.
As you evaluate the mindset of the prospective consumer, it is vital to know that they are a motivated seller that has for one reason or another not been able to realize the goal of selling their land due to their existing listing agent. Expired MLS listing prospects might need to be re-educated on the sales process and their expectations modified to achieve good results.
For these prospects, expired listing script may not be the most effective way to communicate. Even though these letters are low cost and are usually sent out in mass, often, expired listing letters, postcards or presents are received well after the prospect has already signed with a competitor. It is not uncommon for an expired listing to receive five or more phone calls from aggressive real estate agents on the day that their listing expires. Because of this, expired listing letters are regularly received late.
For REALTORS that use expired listings as a supply of business a extra useful method may possibly be to employ listing lead services such as the RedX (Real Estate Data Exchange) or LeadSenders to gain access to the leads in real time. The thriving real estate agent utilizes these tools to identify leads, then reaches out on a daily basis by phone and occasionally in person. By means of these services, the real estate professional utilizes a first mover advantage to seize the listing before the competition. These tools provide real estate agents with a significant advantage over their competition.
In general, an expired MLS listing lead will sign with the first REALTOR that makes contact. Again, this indicates that expired listing letters may not be the most effective method in which to prospect mls listing leads. Faithfully, the adage that the early bird gets the worm applies to these scenarios, and the thriving REALTOR must adjust their lead generation strategy accordingly.
As you evaluate the mindset of the prospective consumer, it is vital to know that they are a motivated seller that has for one reason or another not been able to realize the goal of selling their land due to their existing listing agent. Expired MLS listing prospects might need to be re-educated on the sales process and their expectations modified to achieve good results.
For these prospects, expired listing script may not be the most effective way to communicate. Even though these letters are low cost and are usually sent out in mass, often, expired listing letters, postcards or presents are received well after the prospect has already signed with a competitor. It is not uncommon for an expired listing to receive five or more phone calls from aggressive real estate agents on the day that their listing expires. Because of this, expired listing letters are regularly received late.
For REALTORS that use expired listings as a supply of business a extra useful method may possibly be to employ listing lead services such as the RedX (Real Estate Data Exchange) or LeadSenders to gain access to the leads in real time. The thriving real estate agent utilizes these tools to identify leads, then reaches out on a daily basis by phone and occasionally in person. By means of these services, the real estate professional utilizes a first mover advantage to seize the listing before the competition. These tools provide real estate agents with a significant advantage over their competition.
In general, an expired MLS listing lead will sign with the first REALTOR that makes contact. Again, this indicates that expired listing letters may not be the most effective method in which to prospect mls listing leads. Faithfully, the adage that the early bird gets the worm applies to these scenarios, and the thriving REALTOR must adjust their lead generation strategy accordingly.
About the Author:
Real estate agents, get RedX expired listing letters and sales tools to help grow your listings and close more sales. Stop bywww.TheRedx.net to learn the secrets of rapid real estate growth
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