Wednesday, February 2, 2011

Promotional Gift Ideas

By Mark Walters


The economic downturn in recent years has affected many businesses lately sometimes with catastrophic effects, we've all seen the headlines on TV or read about them in the newspapers. It's never been more important to get your message out there, generate fresh interest and keep your customers happy. So how can you make your business work better for you? A fresh advertising campaign may be the solution to getting things moving again but what else can you do if you have already tried this?

Most people love getting something for nothing so promotional products are a great way to cheer up your customers and give them a pleasant surprise. It is important however to carefully consider the promotional items you choose to give away as something ugly or useless will probably end up in the bin. Promotional giveaways need to be useful or fun and, as the aim is to market your business, should have your company name and logo printed discreetly on them somewhere. You can give away these items as a welcoming gift, to show your thanks to regular and returning customers or to celebrate your company's anniversary or some other milestone.

Some simple ideas for promotional items to giveaway include those that fall into the useful category. We all always need pens to write with, mugs to drink from and umbrellas to shelter from the rain and it's always a good thing to have a spare one of these items to hand. Make sure your business stays in people's minds by having your company's name and logo printed on the items and they will act as a regular reminder of your services.

A great idea for giveaway promotional products with your company's name and logo printed on them fall into the apparel group of items. We all need spares of t-shirts, caps and sunglasses and these can be useful items to keep in the car so we don't get caught out when on the go. Some people like an extra t-shirt for sleeping in or to keep as a spare in the car if they ever get caught out in the rain or spill something onto themselves. Likewise sunglasses and caps can offer protection if the sun comes out on a day when you set off from your home in rain.

For those who are in a business that attracts families with children to the premises then promotional products that are specifically aimed at kids make a good choice of giveaway. All you need to do is have items such as erasers, balloons, glo sticks, soft toys or puzzles printed with your logo. Children perhaps more than adults love to receive free gifts and if the children are happy the parents will also be happy.




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