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In this business, there are many different ways to promote your restaurant and all are open for your creativity. For example, think about advertising, direct marketing or public relations campaign and remember that at the core of the business is the need to engage socially. To get the best effect from your initiatives you should always remember that this should be a pleasant job for you as well.
You have undoubtedly got a good list of loyal customers already and you should turn to them to help you move forward. They will almost certainly agree to help you promote your restaurant if you just ask them and some ideas you could put forward include creating posts for you or "re-tweeting" on Twitter. Word-of-mouth is everything in the business and if you simply offer a free dessert or appetizers here and there, you are doing well.
Whenever you come across a prospective customer, you should do everything you can to get the e-mail details. Be prepared to give them something that they value in return for this information and remember that e-mail marketing is one of the top ways to promote your restaurant. Once they have agreed to receive information from you, the sky is the limit.
Once you're able to get information about potential clients and hopefully their birthdays, consider setting up what is known as an autoresponder system. This system is designed to send out e-mails in advance of special dates which you specify and in this case you might offer a free meal to the birthday person. Almost always they will come in to the restaurant with another group of people, anyway.
Theming is a great way to come up with some special gimmicks surrounding holidays, special occasions, religious days. By looking online you will find that there are such occasions available to you every week and you can link your restaurant through a menu item or some other kind of promotion to stir interest.
Promote your restaurant with a PR campaign, especially if you are launching a new menu, welcoming a new master chef or engaging in a charitable affair of some kind. Press release distribution is relatively straightforward and cost effective these days and will invariably result in exposure for you if well presented.
How many media outlets have you got in your neighborhood? The chances are that there are a number of radio stations and some free newspapers around. Do some research and look to see whether they have any existing food critics or restaurant reviewers in evidence. If not, get in touch with the editor and they will almost certainly be willing to listen to you if you offer to provide your services as an expert for free.
Social media is the buzzword these days and anyone who has a business should be involved. Promote your restaurant by creating a Facebook page in the name of your business. Start a blog and keep it maintained with regular menu items ideas, articles about types of food and so on. The secret here is to make sure the program is maintained regularly.
You have undoubtedly got a good list of loyal customers already and you should turn to them to help you move forward. They will almost certainly agree to help you promote your restaurant if you just ask them and some ideas you could put forward include creating posts for you or "re-tweeting" on Twitter. Word-of-mouth is everything in the business and if you simply offer a free dessert or appetizers here and there, you are doing well.
Whenever you come across a prospective customer, you should do everything you can to get the e-mail details. Be prepared to give them something that they value in return for this information and remember that e-mail marketing is one of the top ways to promote your restaurant. Once they have agreed to receive information from you, the sky is the limit.
Once you're able to get information about potential clients and hopefully their birthdays, consider setting up what is known as an autoresponder system. This system is designed to send out e-mails in advance of special dates which you specify and in this case you might offer a free meal to the birthday person. Almost always they will come in to the restaurant with another group of people, anyway.
Theming is a great way to come up with some special gimmicks surrounding holidays, special occasions, religious days. By looking online you will find that there are such occasions available to you every week and you can link your restaurant through a menu item or some other kind of promotion to stir interest.
Promote your restaurant with a PR campaign, especially if you are launching a new menu, welcoming a new master chef or engaging in a charitable affair of some kind. Press release distribution is relatively straightforward and cost effective these days and will invariably result in exposure for you if well presented.
How many media outlets have you got in your neighborhood? The chances are that there are a number of radio stations and some free newspapers around. Do some research and look to see whether they have any existing food critics or restaurant reviewers in evidence. If not, get in touch with the editor and they will almost certainly be willing to listen to you if you offer to provide your services as an expert for free.
Social media is the buzzword these days and anyone who has a business should be involved. Promote your restaurant by creating a Facebook page in the name of your business. Start a blog and keep it maintained with regular menu items ideas, articles about types of food and so on. The secret here is to make sure the program is maintained regularly.
About the Author:
Author Jose L Riesco teaches the most effective methods for getting more people into your restaurant at www.myrestaurantmarketing.com. Find out how topromote your restaurant here.
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