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Taken a good look at banners recently? If not, you are in for a huge surprise as vinyl banners have become the new star of economical advertising. Vinyl banners have four primary advantages when used for advertising...
1. Durable
The most obvious advantage of vinyl banners is how long-lasting they are. Since they are both strong and lightweight, banners work wonderfully indoors when mounted from banner rails hanging from the ceiling.
With the enhancements in eco-solvent printing, vinyl banners offer enhanced outdoor life. Many banners can now be displayed for up to three years without any significant degradation of the printed image.
2. Flexibility
You might have seen banners affixed to the side of a fence, but did you know that banners work great indoors as well? I am not just talking about a retractable banner you might have seen at a trade show, but ones that can hang from the ceiling of your business as well.
Also, banners used indoor can be much smaller, and cheaper, than their outdoor counterparts due to the fact that the indoor banners are viewed from much closer. However, they are still far enough away from the viewer that they don't need high resolution printing to look good.
3. Cost Effective
The most cost effective form of sign advertising today is vinyl banners. The technology employed today has made the process much more cost effective including online sign design, which has eliminated design fees for the consumer.
4. Can be Reused
Most retailers have annual marketing programs that they reuse year after year. You run a campaign for one month and then move on to your next campaign, but what do you do with the marketing materials? If you use vinyl banners, there is no need to throw them away, just roll them up and save them for reuse next year.
As an example, say you run a 20% OFF sale each year. If you save and store the banner properly, then you can use it again next year and it will still look like new for many years to come.
Conclusion
Vinyl banners are a long lasting and economical option for your indoor advertising needs. You have numerous options on how to display, and they can be reused for many years.
1. Durable
The most obvious advantage of vinyl banners is how long-lasting they are. Since they are both strong and lightweight, banners work wonderfully indoors when mounted from banner rails hanging from the ceiling.
With the enhancements in eco-solvent printing, vinyl banners offer enhanced outdoor life. Many banners can now be displayed for up to three years without any significant degradation of the printed image.
2. Flexibility
You might have seen banners affixed to the side of a fence, but did you know that banners work great indoors as well? I am not just talking about a retractable banner you might have seen at a trade show, but ones that can hang from the ceiling of your business as well.
Also, banners used indoor can be much smaller, and cheaper, than their outdoor counterparts due to the fact that the indoor banners are viewed from much closer. However, they are still far enough away from the viewer that they don't need high resolution printing to look good.
3. Cost Effective
The most cost effective form of sign advertising today is vinyl banners. The technology employed today has made the process much more cost effective including online sign design, which has eliminated design fees for the consumer.
4. Can be Reused
Most retailers have annual marketing programs that they reuse year after year. You run a campaign for one month and then move on to your next campaign, but what do you do with the marketing materials? If you use vinyl banners, there is no need to throw them away, just roll them up and save them for reuse next year.
As an example, say you run a 20% OFF sale each year. If you save and store the banner properly, then you can use it again next year and it will still look like new for many years to come.
Conclusion
Vinyl banners are a long lasting and economical option for your indoor advertising needs. You have numerous options on how to display, and they can be reused for many years.
About the Author:
Michael Pingree is the creator of Salem, Oregon-based oregonbannerprinting.com, an online source for custom full color vinyl banners and banner displays. Using the company's web-based technology, customers can design and purchase quality banners online quickly and easily, 24/7, from anywhere in the United States. Check out our ways to save you money
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