Posts
If your website or blog is a major source or revenue, or could be, then you should have a formal search engine optimization program that monitors and improves rankings on a daily basis. Now you might be thinking that you don't have the resources necessary to implement a productive SEO program, but the costs of not doing so are significant.
Starting a search engine optimization initiative for your business is easier than you think. There are numerous SEO consultants and experts that can show you how to radically improve your rankings for much less than you might think. In fact, many search engine optimization consultants can save a good deal of money for you if managed properly.
Achieving the greatest return from any consulting relationship has a lot to do with how you prepare. The working relationship between you and the consultant needs to be open and honest from the start with clear expectations that are mutually agreed upon. You want to make sure that you and the consultant have a clear understanding of roles and responsibilities.
The first step to having a productive consultant is finding a credible source. There are many people out there who claim to be search engine optimization experts but have nothing to show for it. Find a legitimate company, ask for references, or find someone who has a proven track record and is an authority on the topic. A good bet is to find someone who has achieved number one rankings for their website or the web sites of their clients.
The next step with your consultant is to agree on what specifically the consultant will be doing for you. Is this consultant going to provide a review and analysis or are they going to provide a specific plan as well? Understand and have a very clear picture of what the deliverable will be so you aren't disappointed with the result. Many consultant type relationships are ineffective because consultant and company aren't clear on the work that is being performed.
The third and final step is to assemble a team to work with the consultant and implement his findings. Seventy percent or so of the companies Ive worked with were very interested in learning how to optimize their websites but couldn't or were not prepared to follow through on what it takes to succeed. Commit time and resources dedicated to implementing the consultants findings and you will see the true value of your investment.
Improving the rankings of your website or blog is an essential part of any online marketing program. To succeed, don't waste time learning as you go. Rather, hire a search engine optimization consultant who can give you direction and show you specifically what you need to do to improve rankings. This saves time, money, and guarantees long term optimization. Find a credible consultant who has succeeded with other web sites and can meet your specific needs. Mutually agree on outcomes and you're sure to get what you paid for.
Starting a search engine optimization initiative for your business is easier than you think. There are numerous SEO consultants and experts that can show you how to radically improve your rankings for much less than you might think. In fact, many search engine optimization consultants can save a good deal of money for you if managed properly.
Achieving the greatest return from any consulting relationship has a lot to do with how you prepare. The working relationship between you and the consultant needs to be open and honest from the start with clear expectations that are mutually agreed upon. You want to make sure that you and the consultant have a clear understanding of roles and responsibilities.
The first step to having a productive consultant is finding a credible source. There are many people out there who claim to be search engine optimization experts but have nothing to show for it. Find a legitimate company, ask for references, or find someone who has a proven track record and is an authority on the topic. A good bet is to find someone who has achieved number one rankings for their website or the web sites of their clients.
The next step with your consultant is to agree on what specifically the consultant will be doing for you. Is this consultant going to provide a review and analysis or are they going to provide a specific plan as well? Understand and have a very clear picture of what the deliverable will be so you aren't disappointed with the result. Many consultant type relationships are ineffective because consultant and company aren't clear on the work that is being performed.
The third and final step is to assemble a team to work with the consultant and implement his findings. Seventy percent or so of the companies Ive worked with were very interested in learning how to optimize their websites but couldn't or were not prepared to follow through on what it takes to succeed. Commit time and resources dedicated to implementing the consultants findings and you will see the true value of your investment.
Improving the rankings of your website or blog is an essential part of any online marketing program. To succeed, don't waste time learning as you go. Rather, hire a search engine optimization consultant who can give you direction and show you specifically what you need to do to improve rankings. This saves time, money, and guarantees long term optimization. Find a credible consultant who has succeeded with other web sites and can meet your specific needs. Mutually agree on outcomes and you're sure to get what you paid for.
About the Author:
Michael Fleischner is an author and SEO consultant. To learn how you can Improve search engine ranking, follow Michael on Twitter at @mfleischner or learn more about Michael's SEO training program at MarketingScoop.com.
No comments:
Post a Comment