Tuesday, September 1, 2009

Best Online Article Marketing Strategy - Promoting New Ezines on Niche Subjects

By Steve Jackson

What's the best online article marketing strategy? Let's look at some tips, secrets and information all ezine article marketers should be aware of.

Have you ever noticed how easy something is to do when you have an interest in it? This same thing can be applied to writing as well. If you are not interested in writing, then it may not be so easy to do. The same thing goes for the subjects you choose to write your new ezines on. If you choose a subject that you are not interested in, then it will be much harder to write about, so try to write about something you have an interest in. If you do not have knowledge on the subject, then you need to set time aside in order to gain that knowledge so that you can write about it well. Let's look at some more ezine article marketing tips.

Take a look at that title - If you have a dull title, then people are going to think your ezine article is dull and pass it up. You could have a high quality ezine article, but if that title is low quality title, then you may not do so well. You need to give that reader a reason as to why they should read your article and a catchy title will be a good reason. Whatever you do, you should make sure that catchy title lives up to its expectations.

You need to make sure you stand out from the crowd. This means you need to ditch those common subjects such as cooking, gardening, parenting, fitness and beauty and write about those subjects that are a bit more niche.

Not only should your subject be a little bit niche, but it still needs to be about something there is a demand for, do your research before hand, try to find a subject that there is a demand for but relatively little supply, you can use a KEI (keyword effectiveness index) analysis to help you with this.

Do you know how many article directories are out there that you could take advantage of? There's many of them. Some of our favourites include Ezine Articles, Buzzle, go articles, article valley and article dashboard. Those are five of the top article directories out there that you can turn to in order to submit your articles. Before you submit your articles, make sure you read the article directories guide lines so you know what is expected of you.

As you are writing the article, feel free to ask questions in the articles. Also, tell the readers that they are allowed to contact you with comments or questions regarding the content. This will cause them to want to connect with you and as you know, this is great for networking.

When you share information, you should keep it as simple as you possibly can. We know, you may think having those big words in that ezine article is great, but you should keep things simple so that everyone can understand it. For instance, instead of using the word "quaff, " use the word "guzzle." Why? Because there are some that will not understand you when you use "quaff, " but when you use the word "guzzle, " they will. Try to use langue that will be understandable by everyone.

Research as much as possible before you begin, research your keywords and topics thoroughly, doing your homework is the best online article marketing strategy there is.

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