Wednesday, September 9, 2009

Advantages of Video Marketing

By Ravi Kuwadia

In last ten years or so the number of websites has grown rapidly on the Internet. With the increasingly rapid growth of websites on the Internet there is also a need for marketing of these websites in an effective and professional manner.

People in the current age do not have the patience to read these long articles. These are more attracted towards to seeing something rather than reading through something. Thus came the birth of video marketing.

There are numerous websites that help you to stream you own videos live on the net. One such website is the You Tube. These websites help you to upload your video free of cost.

Video marketing is not entirely a fresh project. It has been around since 2007. However websites still bank on article marketing because they are reluctant to adopt new strategies. In fact they fail to realize that a well created video is capable of taking their site to achieving further success. The content in the video should conform to the matter in the website and also to the viewers taste.

Videos used for website marketing are of two types. There are the short videos which last for a short duration of one or two minutes. These videos take you on a whirlwind tour of the entire site in minutes. Whereas the long ones give lengthy explanations as to how to use the site. These videos should be placed in a strategic place within the site so that they are easily noticed by visitors.

This promotional weapon is fast in devouring the market share. It has proved its ability in attracting web browsers to the extent of capturing 50% of market share in online marketing. Of these, You tube alone boasts of 12% share which is an impressive figure.

Web browsers need to know how the process is done. There is a feature called communities in the video marketing websites. Videos can be uploaded through this feature. This helps to boost viewer ship of websites to a great extent. The advantage of video marketing over SEO marketing is that corresponding results are instant.

The video marketing is more advantageous compared to the article marketing as you are able to get instant access to the video marketing. This is because one can upload the videos to the related marketing field instantly and the access to these videos is also instantaneous. The video marketing sites help you to upload your videos with the help of templates and concepts that are provided in their website. Asking target audience to create videos is a good promotional technique to lure viewers to a site.

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