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Back in the day, aspiring authors hoped to have a book published, get a big advance, and become a best selling author. But that's old school!
Now you can build your own publishing empire right at your kitchen table without the help of the "big boy" publishers. This is thanks to the birth of the internet and digital printing. Companies like those have dramatically altered the playing field. Even non-writers (like many of my pals) are getting in on the action!
If you know information and can write simple articles that would be valuable to another person, then you have the potential to grow your own information-based publishing business quickly, and I'm going to explain how step-by-step.
I've created this basic article information publishing outline based on cost to your prospects. For example, the first product that you publish can be offered free to the client to introduce them to your information. Later you can offer this same client more products -- and as they follow this infoproduct outline, the cost of each product increases and your profits grow. Best of all -- all of these items can be created with articles that you have sitting on your computer's hard drive!
Product 1 - Write a newsletter
This is a free monthly, bi-weekly, or weekly source of information centered around your niche. This is important because people will probably make a decision whether or not to buy more information from you based on the quality of information they receive for free.
Product 2 - Write a traditional print book
This is where most people are surprised, but don't be. Not too many authors are making a decent living writing books. Don't let Harry Potter books fool you! The story of JK Rowling is exceptional. That's why you should use a traditional book as a marketing tool for your info business. This qualifies the reader as someone who will pay to learn more from you.
Product 3 - Write an ebook or ecourse
Writing an ebook comes next in our info-publishing pyramid, because you can charge more for the information - than you can a traditional book.
Product 4 - Home Study Course
Take your articles, audios, videos and organize them into a great multimedia home study course for your prospects. If your readers bought your lower end products, they are probably ready to learn a lot more from you and a home study course is a great way to do this. Again - you can create this system using content that you have already written. Think editing.
Product 5 - Create A Membership Program
All memberships sites or programs are based around information and content. You just are delivering it in spoon-fed doses and holding members' hands as they move through the program. It's a great way to learn and a great way to build a community of "fans" who are all interested in learning all that you know about your field.
Product 6 - The Weekend Workshop
I just love live events! That's because I love getting tons of content in a live setting where I have the opportunity to ask the coach questions. This is what many of your devoted students or clients will eventually want from you. A chance to really dig into the content you have in a face-to-face setting. Again - all you are doing is taking your existing content and delivering it in another way.
*Optional Service - Coaching
In traditional coaching, there becomes a relationship with client which is based around what kind of business or life that client wants to create. But some coaches also create a curriculum based type of coaching program. Where the clients are going to learn some aspect of their business (or all aspects of their business) through the use of content coupled with one-on-one coaching. What this essentially means is that you will coach the client through a curriculum or series of lessons that you create.
You also have the additional option of selling a hard copy of that curriculum once you no longer private coaching around that particular focus of your business.
Finally, while you may not be able to complete and execute all of these product ideas right away - you can for sure design your product pyramid based on your niche and commit to completing some of your products within that time frame.
**Remember that you do not have to drive yourself crazy creating new content to make all of these products on the pyramid. In fact, all of these products can be created from articles that you have already written and even published - fantastic huh?
Now you can build your own publishing empire right at your kitchen table without the help of the "big boy" publishers. This is thanks to the birth of the internet and digital printing. Companies like those have dramatically altered the playing field. Even non-writers (like many of my pals) are getting in on the action!
If you know information and can write simple articles that would be valuable to another person, then you have the potential to grow your own information-based publishing business quickly, and I'm going to explain how step-by-step.
I've created this basic article information publishing outline based on cost to your prospects. For example, the first product that you publish can be offered free to the client to introduce them to your information. Later you can offer this same client more products -- and as they follow this infoproduct outline, the cost of each product increases and your profits grow. Best of all -- all of these items can be created with articles that you have sitting on your computer's hard drive!
Product 1 - Write a newsletter
This is a free monthly, bi-weekly, or weekly source of information centered around your niche. This is important because people will probably make a decision whether or not to buy more information from you based on the quality of information they receive for free.
Product 2 - Write a traditional print book
This is where most people are surprised, but don't be. Not too many authors are making a decent living writing books. Don't let Harry Potter books fool you! The story of JK Rowling is exceptional. That's why you should use a traditional book as a marketing tool for your info business. This qualifies the reader as someone who will pay to learn more from you.
Product 3 - Write an ebook or ecourse
Writing an ebook comes next in our info-publishing pyramid, because you can charge more for the information - than you can a traditional book.
Product 4 - Home Study Course
Take your articles, audios, videos and organize them into a great multimedia home study course for your prospects. If your readers bought your lower end products, they are probably ready to learn a lot more from you and a home study course is a great way to do this. Again - you can create this system using content that you have already written. Think editing.
Product 5 - Create A Membership Program
All memberships sites or programs are based around information and content. You just are delivering it in spoon-fed doses and holding members' hands as they move through the program. It's a great way to learn and a great way to build a community of "fans" who are all interested in learning all that you know about your field.
Product 6 - The Weekend Workshop
I just love live events! That's because I love getting tons of content in a live setting where I have the opportunity to ask the coach questions. This is what many of your devoted students or clients will eventually want from you. A chance to really dig into the content you have in a face-to-face setting. Again - all you are doing is taking your existing content and delivering it in another way.
*Optional Service - Coaching
In traditional coaching, there becomes a relationship with client which is based around what kind of business or life that client wants to create. But some coaches also create a curriculum based type of coaching program. Where the clients are going to learn some aspect of their business (or all aspects of their business) through the use of content coupled with one-on-one coaching. What this essentially means is that you will coach the client through a curriculum or series of lessons that you create.
You also have the additional option of selling a hard copy of that curriculum once you no longer private coaching around that particular focus of your business.
Finally, while you may not be able to complete and execute all of these product ideas right away - you can for sure design your product pyramid based on your niche and commit to completing some of your products within that time frame.
**Remember that you do not have to drive yourself crazy creating new content to make all of these products on the pyramid. In fact, all of these products can be created from articles that you have already written and even published - fantastic huh?
About the Author:
And if you are ready to get started building your own article information marketing empire, I'd like to invite you to get my complimentary article marketing success kit. Use it to start building your first kick-butt article infoproduct tonight!
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