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Your website stinks, I can smell it from here. The following is one of many reasons why your website might stink.
You Built Before You Planned
The most common reason for not planning is to save time. Not planning your website when you start creating it is like having someone build a home without any blueprints. Without blueprints or a website plan, you'll end up with results that stink. The best reason to plan out your website before having it built is to save time and money.
Your Budget Wasn't Well Rounded
So you thought you just needed a website and traffic would magically show up. Spending the entirety of your budget on design and content is a mistake worth filing chapter 7 bankruptcy. Not only do you need a website, but you also need to market it. Without an audience, your website is useless. Follow the flexible rule of thumb: spend a quarter on design and branding, a quarter on content and development, a quarter on public relations and SEO, and a quarter on your initial advertising budget.
Your Website only works with FireFox
Many forget that the same web design code can look different, not only in different browsers, but in different versions of browsers as well. And when I say different, I mean a bunch of web design mess. A web design that is not cross browser compliant, is a web design that is repelling a large portion of your target audience.
Your Lacking a Singular Voice or Direction
One of the things that made Google the most used search engine is because they knew why people were went to their site, and they gave it to them. The equation, give people value + make it easy for them = online success. Too many sites on the web have too much clutter on their website. Make your layout clean, your navigation intuitive and your content valuable.
Your Website is Worthless
When it comes to pleasing web site visitors and search engines, there is one thing in common: content. But the value of your content is what makes your visitors stick around. The best way to get a visitor to stick around is to give them what they want. To do this, you must know who your customers are and what they want. Fail to know your customer, and it just becomes that much harder to provide value to them.
You Make Your Visitors Stand in Line
Your website is slow or it has an splash page (intro) to get to the actual content. Whatever it may be that is making your potential clients wait, it is not acceptable. Give them a first rate service, and please them with quick content and you'll see them come back for more.
Your Web Design Runs Haphazardly
Did you choose a template for your site? Or could the same design for your website be used for any other company? What you're lacking is a brand, meaning a specific image or voice for your company. By creating a generic design, you haven't given your customers any reason for choosing you over your competitors, which means you're losing more business than you should be. Pick a designer who has an in depth understanding of branding to avoid this deadly mistake.
You Built Before You Planned
The most common reason for not planning is to save time. Not planning your website when you start creating it is like having someone build a home without any blueprints. Without blueprints or a website plan, you'll end up with results that stink. The best reason to plan out your website before having it built is to save time and money.
Your Budget Wasn't Well Rounded
So you thought you just needed a website and traffic would magically show up. Spending the entirety of your budget on design and content is a mistake worth filing chapter 7 bankruptcy. Not only do you need a website, but you also need to market it. Without an audience, your website is useless. Follow the flexible rule of thumb: spend a quarter on design and branding, a quarter on content and development, a quarter on public relations and SEO, and a quarter on your initial advertising budget.
Your Website only works with FireFox
Many forget that the same web design code can look different, not only in different browsers, but in different versions of browsers as well. And when I say different, I mean a bunch of web design mess. A web design that is not cross browser compliant, is a web design that is repelling a large portion of your target audience.
Your Lacking a Singular Voice or Direction
One of the things that made Google the most used search engine is because they knew why people were went to their site, and they gave it to them. The equation, give people value + make it easy for them = online success. Too many sites on the web have too much clutter on their website. Make your layout clean, your navigation intuitive and your content valuable.
Your Website is Worthless
When it comes to pleasing web site visitors and search engines, there is one thing in common: content. But the value of your content is what makes your visitors stick around. The best way to get a visitor to stick around is to give them what they want. To do this, you must know who your customers are and what they want. Fail to know your customer, and it just becomes that much harder to provide value to them.
You Make Your Visitors Stand in Line
Your website is slow or it has an splash page (intro) to get to the actual content. Whatever it may be that is making your potential clients wait, it is not acceptable. Give them a first rate service, and please them with quick content and you'll see them come back for more.
Your Web Design Runs Haphazardly
Did you choose a template for your site? Or could the same design for your website be used for any other company? What you're lacking is a brand, meaning a specific image or voice for your company. By creating a generic design, you haven't given your customers any reason for choosing you over your competitors, which means you're losing more business than you should be. Pick a designer who has an in depth understanding of branding to avoid this deadly mistake.
About the Author:
One of utah's leading expert Internet Marketers, Matthew Henage, has shared his wisdom of how to craft a superior web design and market it to a target audience. His knowledge has made his utah web design company known as a one of the top utah website design companies around.
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