Monday, January 5, 2009

Using T-Shirts To Promote Your Brand

By Matthew Calvin

More companies are selecting T-shirts as their promotional leisurewear item of choice when they are deciding on how best to spend their marketing dollars. T-shirts have risen to the top of the popularity charts because they offer limitless options for selling the brand name or logo. Their value as a marketing item is enhanced by the fact that they also are popular among all age groups. Everyone is always glad to receive a free T-shirt.

The most effective promotional gifts are T-shirts because they are able to communicate your message to large groups of people simultaneously. There are plenty of choices available in the realm of promotional leisurewear, such as T-shirts, Polo Shirts, Fleeces, Jackets, Hats and Caps. T-shirts are available in a large variety of designs and price ranges, and once your logo is imprinted on them, it will remain for the life of the article.

The T-shirts are the best way to communicate the brand message to the public. Most of the people use T-shirts as casual wear and wear them to market places, movie halls or sports grounds. In all such places, they meet or interact with a large number of people. There can be two types of communication in such situations. The customer who is wearing the brand-imprinted shirt may interact with his friends or acquaintances. The T-shirt, and hence the brand, may become the topic of their discussion.

When the garment is worn among friends and family, there is a more effective impact of the logo or brand being promoted. Another type of communication is when the shirt is worn in crowds and passersby see and notice the brand name, but have no interaction with the wearer.

To get the biggest bang for your buck from promotional T-shirts, you must have them printed suitably. The desired quality and desired colour should be considered when choosing printed T-shirts for your promotional program. Both of these considerations have a large impact on the effectiveness of the purchase.

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