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Many people are looking for new ways to make money as the prices of commodities continue to rise. Picking up a second job has become very appealing, despite the fact that it is difficult and adds stress to your current job and personal life. This is also even more difficult for those already working in an established career such as copywriting. Fortunately there is a way to make more money as a copywriter without having to pick up a second job: Freelancing.
Freelance copywriting has become a viable and successful option for many copywriters who want a larger income. Freelancing keeps you within your field and can bring in more money than standard copywriting.
Freelance copywriters can earn more money because they no longer work for a company or firm, meaning that all the income from a project goes directly into their pockets and not to an advertising agency. Freelance copywriters can also acquire more simultaneous work that employed copywriters because they control their project load. Also, if they work hard enough and really practice improving their product, they can work more efficiently, finish projects quicker, and take on more projects in a given time period than regular copywriters.
Freelance copywriters are also in great control of their work schedule. At a normal job, you're locked into a work schedule and have a set amount of hours you have to be at the office. But as a freelancer you control your hours, you must only complete the project by the deadline, your work schedule is then up to you. There is a lot of freedom in freelance work that you can't find in a lot of careers.
You also have great control over your office as well. The Internet allows freelance copywriters to work from anywhere as long as they have a connection to the web. Therefore a copywriter can work from anywhere in the world with clients in any other part of the world.
Even with all these benefits, becoming a freelancer takes a lot of work. Here are some helpful pointers that will show you what is involved in becoming a freelance copywriter:
Build Up Your Credibility
Freelance copywriting differs from other jobs in that your workload is completely dependent on your ability to market yourself and do good work. So one of the most important things you have to do as a freelancer is to get your name known in the industry. Do whatever it takes: attend copywriting seminars and workshops, give business cards to people as you meet them, and offer your services to existing clients. Ask for referrals from previous clients and other copywriters you know in the business. Network with other copywriters and team up on projects. You should also build a portfolio containing examples of your best work and testimonials from past clients. You can then post this portfolio on a website and make it available for viewing.
It's important to get your name out there, but its also important that you do a good job all of the time. The quality of your work will form the foundation of your freelancing business. You can advertise yourself all you want, but if your product is poor, you won't make much money. So make sure to do a good job all of the time, and continue to learn how to write better copy. There is a lot of information out there that can help improve the quality of your copy, just search for "copywriting tutorials" or read some books by the experts, like Dan Kennedy. These resources will help you greatly.
Also make sure to run your business well. Meaning that you need to be personable and meet deadlines. You won't get much business if you're difficult to work with; people will generally choose to work with a pleasant person and spend a little more than working with a jerk. Your reputation will also depend on your ability to meet deadlines. If you fail to meet project deadlines, than your credibility will be very tarnished, inhibiting your chances at success.
Hopefully this article gave you an overview of freelance copywriting. If you're interested in pursuing freelancing more seriously, then go ahead and do some more research to see if it would be a good move for you.
Freelance copywriting has become a viable and successful option for many copywriters who want a larger income. Freelancing keeps you within your field and can bring in more money than standard copywriting.
Freelance copywriters can earn more money because they no longer work for a company or firm, meaning that all the income from a project goes directly into their pockets and not to an advertising agency. Freelance copywriters can also acquire more simultaneous work that employed copywriters because they control their project load. Also, if they work hard enough and really practice improving their product, they can work more efficiently, finish projects quicker, and take on more projects in a given time period than regular copywriters.
Freelance copywriters are also in great control of their work schedule. At a normal job, you're locked into a work schedule and have a set amount of hours you have to be at the office. But as a freelancer you control your hours, you must only complete the project by the deadline, your work schedule is then up to you. There is a lot of freedom in freelance work that you can't find in a lot of careers.
You also have great control over your office as well. The Internet allows freelance copywriters to work from anywhere as long as they have a connection to the web. Therefore a copywriter can work from anywhere in the world with clients in any other part of the world.
Even with all these benefits, becoming a freelancer takes a lot of work. Here are some helpful pointers that will show you what is involved in becoming a freelance copywriter:
Build Up Your Credibility
Freelance copywriting differs from other jobs in that your workload is completely dependent on your ability to market yourself and do good work. So one of the most important things you have to do as a freelancer is to get your name known in the industry. Do whatever it takes: attend copywriting seminars and workshops, give business cards to people as you meet them, and offer your services to existing clients. Ask for referrals from previous clients and other copywriters you know in the business. Network with other copywriters and team up on projects. You should also build a portfolio containing examples of your best work and testimonials from past clients. You can then post this portfolio on a website and make it available for viewing.
It's important to get your name out there, but its also important that you do a good job all of the time. The quality of your work will form the foundation of your freelancing business. You can advertise yourself all you want, but if your product is poor, you won't make much money. So make sure to do a good job all of the time, and continue to learn how to write better copy. There is a lot of information out there that can help improve the quality of your copy, just search for "copywriting tutorials" or read some books by the experts, like Dan Kennedy. These resources will help you greatly.
Also make sure to run your business well. Meaning that you need to be personable and meet deadlines. You won't get much business if you're difficult to work with; people will generally choose to work with a pleasant person and spend a little more than working with a jerk. Your reputation will also depend on your ability to meet deadlines. If you fail to meet project deadlines, than your credibility will be very tarnished, inhibiting your chances at success.
Hopefully this article gave you an overview of freelance copywriting. If you're interested in pursuing freelancing more seriously, then go ahead and do some more research to see if it would be a good move for you.
About the Author:
For an inside look at the techniques of a sought-after web copywriter, check out the membership site of Copywriter Ray Edwards. There you'll find many marketing resources and copywriting advice.
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