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Search Engine Optimization (SEO) is an important part in development of successful web site. In this brief article I am going to summarize all major rules on positioning of keywords in your website. Other important issues, such as, for example, site indexing or major mistakes which webmasters do in effort to get better rate, I have described elsewhere. Before I will list these rules, I would like to make just one general and very important note: Never rely on SEO alone, your site traffic will be on a mercy of web robots, and robots have no mercy.
Key rule of keyword placement: the closer key phrase or keyword to the header of the page, the higher it will be rated by the crawler.
Format: Words mark with some emphasis are getting higher rate by the robots, so for better results :
- place your keywords in the headings (i.e. h1,2, etc.-tagged lines);
- post keywords (phrases) in bold, but dont use it too often, 2-3 reasonably marked lines or words should be enough;
- same with italics.
Title: page title is the highest rated text, so key word or better key phrase in the title is a must! Of course, making just a list of keyword is not a good idea, title still should be attractive, original and reasonably brief. Brief because crawlers are not looking further than first 50 " 80 characters.
Description tag: will not have an effect on SE-rating of your site, but it is very important. This text (site description) will appear in search results, so you better make it attention grabbing!
Links: In all links (internal and external) try to use keywords and phrases, this will give a bit of extra weight to the site. Moderation is a special virtue here. Making link as just "click here" will not do much to you. For the same time excessively wordy linking might just irritate your visitor and make him leave your site.
Pages: Content is very important, so the more pages your site has and the more often new pages are added, the better will be site rating. Keywords (or key phrases) are working better for your site rating when they are distributed as one per page. Placing 2 or 3 similar phrases per page is OK, but if there will be more, the effect will be reduced. Among all pages home page is the most weighted one, it has the higher chance to appear on top of search results and therefore, making right choice of leading keyword(s) in home page is important.
Good luck with your SEO!
Key rule of keyword placement: the closer key phrase or keyword to the header of the page, the higher it will be rated by the crawler.
Format: Words mark with some emphasis are getting higher rate by the robots, so for better results :
- place your keywords in the headings (i.e. h1,2, etc.-tagged lines);
- post keywords (phrases) in bold, but dont use it too often, 2-3 reasonably marked lines or words should be enough;
- same with italics.
Title: page title is the highest rated text, so key word or better key phrase in the title is a must! Of course, making just a list of keyword is not a good idea, title still should be attractive, original and reasonably brief. Brief because crawlers are not looking further than first 50 " 80 characters.
Description tag: will not have an effect on SE-rating of your site, but it is very important. This text (site description) will appear in search results, so you better make it attention grabbing!
Links: In all links (internal and external) try to use keywords and phrases, this will give a bit of extra weight to the site. Moderation is a special virtue here. Making link as just "click here" will not do much to you. For the same time excessively wordy linking might just irritate your visitor and make him leave your site.
Pages: Content is very important, so the more pages your site has and the more often new pages are added, the better will be site rating. Keywords (or key phrases) are working better for your site rating when they are distributed as one per page. Placing 2 or 3 similar phrases per page is OK, but if there will be more, the effect will be reduced. Among all pages home page is the most weighted one, it has the higher chance to appear on top of search results and therefore, making right choice of leading keyword(s) in home page is important.
Good luck with your SEO!
About the Author:
For more info, please, visit : Fortunes Web, a site which caters to your web business success. There you can ask Irmin any questions on web earnings, search engine optimization, getting free web traffic, web advertizing, and more. Click here to get your own unique version of this article with free reprint rights.
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