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If you are a marketing consultant then your job is to go after results. Everyone know this don't they? Your job as a consultant is to provide your clients with results
You may be a internet or business consultant but the bottom line is still the same. You need to do a great job and get big results or the chances of them hiring you back are slim to none.
That said, a marketing consultant faces a slightly different task. And that's because when a company hires a marketing person they're almost always looking for the same result. And that is to increase sales.
You are going to want to do whatever you can to help them achieve that. It doesn't matter if you are focusing on a long winded strategy or a short term tactic; what ever you do you need to remember that results are going to be the only thing that counts.
Some short term strategies like using PPC, a new website or even direct mail might be the best choice. You might even decide that introducing an affiliate system works better for you. Basically everyone will have a different answer to this.
Remember all the clients you deal with will be a bit different. Some of your clients that have big business will have a big budget to play around with. Where a little business run by a family or one that is just starting out would be different.
No matter what kind of budget you are working with remember that the bottom line is to help your consulting clients get results and make more money.
The best way to do this is to ensure that every promotion you help them develop and execute is measurable. That it can be tested and improved as you gain insight into what works and what doesn't.
As you do this your client will grow to trust you more and open their wallets to allow you to expand the marketing budget - because results are being realized.
So remember no results means no work for you. It doesn't matter how you view yourself. Even if you have read a thousand books and know the entire lingo. If you have no results you won't get future work.
With results in hand you'll see the objections from prospective clients fade and the number of clients increasing steadily.
You may be a internet or business consultant but the bottom line is still the same. You need to do a great job and get big results or the chances of them hiring you back are slim to none.
That said, a marketing consultant faces a slightly different task. And that's because when a company hires a marketing person they're almost always looking for the same result. And that is to increase sales.
You are going to want to do whatever you can to help them achieve that. It doesn't matter if you are focusing on a long winded strategy or a short term tactic; what ever you do you need to remember that results are going to be the only thing that counts.
Some short term strategies like using PPC, a new website or even direct mail might be the best choice. You might even decide that introducing an affiliate system works better for you. Basically everyone will have a different answer to this.
Remember all the clients you deal with will be a bit different. Some of your clients that have big business will have a big budget to play around with. Where a little business run by a family or one that is just starting out would be different.
No matter what kind of budget you are working with remember that the bottom line is to help your consulting clients get results and make more money.
The best way to do this is to ensure that every promotion you help them develop and execute is measurable. That it can be tested and improved as you gain insight into what works and what doesn't.
As you do this your client will grow to trust you more and open their wallets to allow you to expand the marketing budget - because results are being realized.
So remember no results means no work for you. It doesn't matter how you view yourself. Even if you have read a thousand books and know the entire lingo. If you have no results you won't get future work.
With results in hand you'll see the objections from prospective clients fade and the number of clients increasing steadily.
About the Author:
When Pete is not reading about political media consulting he is writing great articles for a website about consulting services and more.
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