Are you new in the pay-per-click advertising business? Do you know the best ways in reaching out to your intended market? If you are a beginner, chances are, these questions sound somewhat complicated. And even with the assumption that you understand your target's information needs, there is no guarantee that they will instantly take action on your product or service offered. But you can get high quality, first rate traffic to your website and increase your campaign's conversion rates with six effective ways that will be discussed here.
Perry Marshall, Google Adwords pioneer and guru suggests maximizing Google Adwords by assessing various ads. Identifying keywords that convert becomes possible through innovative research techniques and writing effective ads that create impact to the readers.
Improve conversions using Google Adwords with these six more ways:
1. Let Google write your headline with the 'dynamic keyword' feature. So how does this feature works? When you select the dynamic keyword feature, it allows you to write your headline and helps you decide on the appropriate keywords to use while you build up your ad. Google puts as 'headline' the search term typed by your visitor in the search box. Then your ad is emphasized to the viewer who typed the word or phrase, thereby making your ad more memorable.
2. Track conversions by changing only ONE word whenever testing ads against each other. As suggested by Perry Marshall, you can separate test ads to monitor their conversion rates. After the assessment, you can confidently point out the most effective ad. By means of modifying one word in the body copy's headline or keyword, you can find out what interests your visitors the most.
3. Avoid running your ads on the content network right away. This feature does not guarantee the immediate generation of your desired traffic for your ads. Hence, it is advisable to turn this feature off and instead take note of the basic search results pages.
4. Utilize the Geographic targeting feature. This makes it easier for you to link to your target market's location. Most prefer market at the micro level rather than national or international. That said, it is wiser to filter your Adwords reach if you want to effectively advertise your products or services.
5. Don't use 'www' in your URL link. You don't have to use the 'www' for the link URL, so you can save those extra characters for your website extension instead. This looks better visually, and may encourage more clicks because people will get a fair idea of what they are clicking to when they click on the ad. Just make sure that the link does in fact go to a landing page or sales page so you can make that sale or capture the lead within a few clicks.
6. Write your ad using the headline style. Capitalize the first letters throughout the ad for readability purposes. As you may well know, the headline is among the most important parts of your ad since it is usually the first thing read by visitors. In the same way, you create visual appeal and render your ad more professional by using capital letters on the ad copy.
Perry Marshall, Google Adwords pioneer and guru suggests maximizing Google Adwords by assessing various ads. Identifying keywords that convert becomes possible through innovative research techniques and writing effective ads that create impact to the readers.
Improve conversions using Google Adwords with these six more ways:
1. Let Google write your headline with the 'dynamic keyword' feature. So how does this feature works? When you select the dynamic keyword feature, it allows you to write your headline and helps you decide on the appropriate keywords to use while you build up your ad. Google puts as 'headline' the search term typed by your visitor in the search box. Then your ad is emphasized to the viewer who typed the word or phrase, thereby making your ad more memorable.
2. Track conversions by changing only ONE word whenever testing ads against each other. As suggested by Perry Marshall, you can separate test ads to monitor their conversion rates. After the assessment, you can confidently point out the most effective ad. By means of modifying one word in the body copy's headline or keyword, you can find out what interests your visitors the most.
3. Avoid running your ads on the content network right away. This feature does not guarantee the immediate generation of your desired traffic for your ads. Hence, it is advisable to turn this feature off and instead take note of the basic search results pages.
4. Utilize the Geographic targeting feature. This makes it easier for you to link to your target market's location. Most prefer market at the micro level rather than national or international. That said, it is wiser to filter your Adwords reach if you want to effectively advertise your products or services.
5. Don't use 'www' in your URL link. You don't have to use the 'www' for the link URL, so you can save those extra characters for your website extension instead. This looks better visually, and may encourage more clicks because people will get a fair idea of what they are clicking to when they click on the ad. Just make sure that the link does in fact go to a landing page or sales page so you can make that sale or capture the lead within a few clicks.
6. Write your ad using the headline style. Capitalize the first letters throughout the ad for readability purposes. As you may well know, the headline is among the most important parts of your ad since it is usually the first thing read by visitors. In the same way, you create visual appeal and render your ad more professional by using capital letters on the ad copy.
About the Author:
Advertising with Google Adwords is an effective technique that most online-businesses can use to find more sales. Writing quality Google Ads is one of the most important skills to have when using Adwords - and there are several good training guides available online.
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