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Besides the free media way of getting traffic to your website, there is another very powerful way to get traffic and sales. That is through Pay Per Click (PPC). There are a few places you can conduct your PPC campaign with. We however choose to do with the biggest search engine- Google. This article will share with you 5 tips of advertising with Google.
Pay Per Click advertisements are little ads that appear on the side of natural search results when a user searches for a particular keyword relevant to your advertisement. It will also appear on websites with keywords relevant to yours that subscribe to have Google advertisements within their website.
The cost of doing PPC is determined by you. You can set a limit to the amount you want to spend on advertising per day, e.g. $30/day.
Say the amount you pay for per click is $0.10, and the daily limit is $30 the maximum clicks you can get in a day is 300clicks. Assuming your conversion rate is 3%, everyday you will make 9 sale. And if the commission you get per sale is $30, every day you will earn $270 from one website.
Well, this is of course a very optimistic projection.
To fare better at advertising on Google via PPC, you need to know a few points;
Research your Keywords
When you do PPC, you need to consider the keywords you use. If you have done other forms of traffic generation and you are ranked high with a particular keyword, you probably want to use other keywords to establish your presence in the search engine.
You should research your choice of keywords using Google Trends and Google Keywords to find out what are the popular keywords to use and what is the competition like for the particular keyword.
Write your PPC ad
- Headline
You must give readers a reason to click on your advertisement rather than competitors'. First of all, you need a headline that is able to capture reader's attention. Try different combination of headlines, if you find that the click through rate is not up to your expectation.
- Offer
You should try to keep your advertisement short and sweet. Give readers the benefits they will receive if they click on your advertisement. Use action words that will make readers want to click.
Plan your PPC campaign
Have a strategy on conducting your PPC campaign. What results you want to achieve, what is the time frame? How should you plan the cost per click to get into a better spot and what is your cost limit?
Ask questions like; Are you interested to introduce your site or sell products? How is the online PPC going to fit into your other advertising efforts; offline
Take note of your advertising costs and your returns from the Google advertising to determine if the Google advertisement have been effective for you. Analyze the results to improve on your advertising campaign.
Set your Range
It is important to manage your advertising cost when you do PPC. if you don't manage your costs and conversion, you may end up paying for than what you earn. Analyze your results to increase your advertisement's effectiveness.
Step 1: Fight For The Best Spot
Your ad should appear in the first few pages of natural search results. You will probably get more serious people looking for solution when your ad appear in the2-4 position in the page if they are willing to click your ad, chances are that the traffic into your website will be more targeted.
Step 2: Analyze Your Stats
You must know your crowd, understand their behavior so that you can use your time and efforts more effectively rather than blindly.
Step 3: Be Decisive
Because the number of words you can put into your ad is very limited, you should find out which keyword works best for you, if you think that a particular keyword is not working, change it. Use Google tools to help you with this decision.
Step 4: Do your maths
If you are using PPC to sell products, do not spent more than 10% of your average sales amount on advertising. The ROI will be too low. Assuming the conversion rate of your website is 3%, you need to direct 34 people to your website to make a sale. If your average sale is $100, spend not more than $10 on PPC. That will equate to $0.33 per click.
Keep Track of Your Campaigns
After executing your Google PPC campaign you need to regularly review your results. You can access detailed reports; how many times your advertisement was clicked, the maximum cost-per-click for each keyword, etc.
Review your campaigns regularly to increase your effectiveness of your campaigns while keeping costs to the minimum
Pay Per Click advertisements are little ads that appear on the side of natural search results when a user searches for a particular keyword relevant to your advertisement. It will also appear on websites with keywords relevant to yours that subscribe to have Google advertisements within their website.
The cost of doing PPC is determined by you. You can set a limit to the amount you want to spend on advertising per day, e.g. $30/day.
Say the amount you pay for per click is $0.10, and the daily limit is $30 the maximum clicks you can get in a day is 300clicks. Assuming your conversion rate is 3%, everyday you will make 9 sale. And if the commission you get per sale is $30, every day you will earn $270 from one website.
Well, this is of course a very optimistic projection.
To fare better at advertising on Google via PPC, you need to know a few points;
Research your Keywords
When you do PPC, you need to consider the keywords you use. If you have done other forms of traffic generation and you are ranked high with a particular keyword, you probably want to use other keywords to establish your presence in the search engine.
You should research your choice of keywords using Google Trends and Google Keywords to find out what are the popular keywords to use and what is the competition like for the particular keyword.
Write your PPC ad
- Headline
You must give readers a reason to click on your advertisement rather than competitors'. First of all, you need a headline that is able to capture reader's attention. Try different combination of headlines, if you find that the click through rate is not up to your expectation.
- Offer
You should try to keep your advertisement short and sweet. Give readers the benefits they will receive if they click on your advertisement. Use action words that will make readers want to click.
Plan your PPC campaign
Have a strategy on conducting your PPC campaign. What results you want to achieve, what is the time frame? How should you plan the cost per click to get into a better spot and what is your cost limit?
Ask questions like; Are you interested to introduce your site or sell products? How is the online PPC going to fit into your other advertising efforts; offline
Take note of your advertising costs and your returns from the Google advertising to determine if the Google advertisement have been effective for you. Analyze the results to improve on your advertising campaign.
Set your Range
It is important to manage your advertising cost when you do PPC. if you don't manage your costs and conversion, you may end up paying for than what you earn. Analyze your results to increase your advertisement's effectiveness.
Step 1: Fight For The Best Spot
Your ad should appear in the first few pages of natural search results. You will probably get more serious people looking for solution when your ad appear in the2-4 position in the page if they are willing to click your ad, chances are that the traffic into your website will be more targeted.
Step 2: Analyze Your Stats
You must know your crowd, understand their behavior so that you can use your time and efforts more effectively rather than blindly.
Step 3: Be Decisive
Because the number of words you can put into your ad is very limited, you should find out which keyword works best for you, if you think that a particular keyword is not working, change it. Use Google tools to help you with this decision.
Step 4: Do your maths
If you are using PPC to sell products, do not spent more than 10% of your average sales amount on advertising. The ROI will be too low. Assuming the conversion rate of your website is 3%, you need to direct 34 people to your website to make a sale. If your average sale is $100, spend not more than $10 on PPC. That will equate to $0.33 per click.
Keep Track of Your Campaigns
After executing your Google PPC campaign you need to regularly review your results. You can access detailed reports; how many times your advertisement was clicked, the maximum cost-per-click for each keyword, etc.
Review your campaigns regularly to increase your effectiveness of your campaigns while keeping costs to the minimum
About the Author:
MLM Absolute is a learning platform for all MLMers, Internet & Network Marketers who wants to build success through the internet. To learn more about doing PPC advertising, go to MLMAbsolute, you will definitely not regret it.
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