Wednesday, January 28, 2009

Do I Need a Web Designer?

By Alice Seba

When traditional "brick-and-mortar" businesses take the first step to creating an online presence, the question usually ensues: "Shall we build our own website, or hire a professional?"

Either way is possible, but it should be thought out as to which method is best for your business.

Here's some things to consider:

If you hire a web designer, you don't have to worry about learning how to build a website - which is a relief to many people. This means you can concentrate on the more important tasks of your business.

However, do realize that building a website is not as technical as it has been in the past. There are plenty of web-building options that are basic point-and-click technology. If you work with a designer, you will be subject to that designer's schedule. Designers have other clients to manage and they need to prioritize any updates or changes you need to make to your website. This can be a drawback because the Internet is an amazing marketing medium where it's easy to quick changes and test out new marketing ideas at minimal cost. When your business needs to wait for a designer to make changes, you may fall behind in your development.

Still, if you build your own website, there may be a time where you need to turn to a designer or a programmer if you need special features on your website. Of course, you can learn how to do all these things if you're so inclined, but it can be a time-consuming and sometimes complicated task. This means if you need a message board, shopping cart or other special function, you may need to turn to a designer or a programmer for that task.

So, generally speaking - if you want to create a professional "problem free" web presence - you're more than likely going to end up hiring out at some point. Another option is to use an "all in one" site building application that can offer you the advanced features you need, like a shopping carts, message board, customer login facilities etc. With these techniques, it's simple to create your own "online virtual real estate" for your company, without going through the frustration of learning a whole new skill.

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