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The auto responder can be a very profitable List Building tool. Many find that an auto responder is the best way to entice visitors to revisit their site. Some useful starting strategies are listed below.
Instead of building Your email List with a daily or weekly eZine, publish a large monthly eZine as an e-book format delivered through auto responder in Adobe .pdf file format. Articles will form the bulk of your e-book, but each issue should also include such additional areas as quotes, industry tips, links to favorite websites, and pro advice.
Text alone can be boring, so you should also think about adding full-color graphics and features such as ads and audio/video files. You can then begin charging a monthly rate and include annual discounts. Along with ad revenue in the auto responder notifications that you will send out monthly to subscribers, you can sell ad space in the information series you will send out to try to gain new ones.
Including article directories on your site is another tip. Regular article directories can include a variety of topics, but these types of articles are designed to focus on a specific industry topic and always include their own ad along the top of their page. By inviting others to share links through a link exchange program, article directories further expand the marketing techniques.
If you decide instead to allow others to submit articles to your directory, be sure to add a resource box so they can include their URL. Web owners should expect to see their traffic multiply through these programs. Further information can be found by looking up the terms 'link exchange software' or 'article directory software' on any search engine.
If the webmaster feels truly confident in his area of expertise, he will offer a class based on that knowledge. These courses, sent through auto responder, can be fun and informational, but ultimately the goal is to link visitors back to the website. The marketing goal is to get people to fill out a form for email subscription services offered through the auto responder. The marketing continues as those that fill out the form are offered more information, in the guise of the courses, about the products that the website offers.
To recap, eZines, eBook, article directories and courses in the area of your specialization are great marketing devices to building Your email List and boosting sales. Internet marketing can be an effective way to increase your business, even if your business is not internet based.
Instead of building Your email List with a daily or weekly eZine, publish a large monthly eZine as an e-book format delivered through auto responder in Adobe .pdf file format. Articles will form the bulk of your e-book, but each issue should also include such additional areas as quotes, industry tips, links to favorite websites, and pro advice.
Text alone can be boring, so you should also think about adding full-color graphics and features such as ads and audio/video files. You can then begin charging a monthly rate and include annual discounts. Along with ad revenue in the auto responder notifications that you will send out monthly to subscribers, you can sell ad space in the information series you will send out to try to gain new ones.
Including article directories on your site is another tip. Regular article directories can include a variety of topics, but these types of articles are designed to focus on a specific industry topic and always include their own ad along the top of their page. By inviting others to share links through a link exchange program, article directories further expand the marketing techniques.
If you decide instead to allow others to submit articles to your directory, be sure to add a resource box so they can include their URL. Web owners should expect to see their traffic multiply through these programs. Further information can be found by looking up the terms 'link exchange software' or 'article directory software' on any search engine.
If the webmaster feels truly confident in his area of expertise, he will offer a class based on that knowledge. These courses, sent through auto responder, can be fun and informational, but ultimately the goal is to link visitors back to the website. The marketing goal is to get people to fill out a form for email subscription services offered through the auto responder. The marketing continues as those that fill out the form are offered more information, in the guise of the courses, about the products that the website offers.
To recap, eZines, eBook, article directories and courses in the area of your specialization are great marketing devices to building Your email List and boosting sales. Internet marketing can be an effective way to increase your business, even if your business is not internet based.
About the Author:
Do you want to build your list? Then check out Rick Freemans FREE list building report at: http://www.askrickfreeman.com
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