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In all kinds of business, you need to maintain contact with customers, whether be it product update of feedback survey or conducting promotional campaign, you need to contact your clients.
The potential of MLM / Network Marketing online is tremendous, but the difference in geographical regions makes it difficult to connect with your downlines real time. But this difference can be easily solved by Email Marketing.
Before you can contact your customers, you need to have their contact. Doing business online, the main contact information is usually the Email address. You can collect email addresses through your website through a squeeze page or opt-in page. The main advantage is that the leads are targeted.
The leads collected will make up your future sale. In order to close a sale with them in future, you need to let then know you. You can do this by building your brand image. This can be done through advertisements through emails. What makes branding so important is the customer perception. Like Apple, they have successfully created a fantastic branding for its products. When people think of Mp3, they think of Ipod.
In order to maximise the results of your Email Marketing Campaign, you need to do more than just sending them information. There are more things to take note when you start your Email Marketing Campaign.
Email Like a Pro
When composing email-messages, you need to keep in mind some points to make your emails look more professional.
- Source
People will see who sent them the email before opening them. This makes your email address very important. To look more professional, please refrain from using free email accounts like @gmail, @yahoo or @hotmail. Use something that your customer recognizes, such as your name or company name. e.g. support @yourcompanyname.com. Most hosting package gives you a number of emails account you can create under your own domain name.
Another factor that determines if a person opens up your email is the subject line. Your subject line must attract them or create interest to know more. Generally as a rule, keep it under 50 characters.
- Message text
Quickly identify yourself and the purpose of the message. It will be better if you state who referred you to them. Restrict the use of fancy pictures, keep it business like, or make it in line with the style of your website.
Improve conversion of your Emails
By increasing your Email conversion rates, you will get more traffic into your website, thus increasing your ROE (returns on efforts) for writing the emails. To increase your email conversion rates, you should follow our 6 rules to emailing success;
- Brand
Whatever you are marketing, you need to brand yourself or your website so that it will leave a deep impression in people in order to differentiate yourself from the rest. Use the branding you created. Use it in all your emails in the subject line so people can recognise you.
- Honesty
In your Email, do not trick readers with false and untrue information to open email. You have to be honest. Not only is being honest a virtue, it is a legal requirement too.
- Instill sense of urgency
In order to make readers take action, you have to instill a sence of urgency in them to take action. Use time sensitive words like "Buy Now, While Stocks Last, Limited time, For first 100 sign ups only".
- Entice them
To further entice them to open the email or action, offer them benefits to action. You can combine urgency and the benefits in the subject line.
- Don't overdo it
Do not use too many bold, capital letters, bright colors, and punctuations( !!!!) in your text. It makes your text very confusing and distracting. But worst of all is that, the email filters may classify it as SPAM.
-Short and sweet
Don't try to put in tonnes of information and updates in one email. Keep it short and sweet, focusing on the main points only. Practice your own discretion when writing emails to your audience and purpose of message.
*P.S Include a unsubscribe tab for all your email correspondence. It is a legal requirement for all email newsletter to include the unsubscribe option to reduce SPAM.
The potential of MLM / Network Marketing online is tremendous, but the difference in geographical regions makes it difficult to connect with your downlines real time. But this difference can be easily solved by Email Marketing.
Before you can contact your customers, you need to have their contact. Doing business online, the main contact information is usually the Email address. You can collect email addresses through your website through a squeeze page or opt-in page. The main advantage is that the leads are targeted.
The leads collected will make up your future sale. In order to close a sale with them in future, you need to let then know you. You can do this by building your brand image. This can be done through advertisements through emails. What makes branding so important is the customer perception. Like Apple, they have successfully created a fantastic branding for its products. When people think of Mp3, they think of Ipod.
In order to maximise the results of your Email Marketing Campaign, you need to do more than just sending them information. There are more things to take note when you start your Email Marketing Campaign.
Email Like a Pro
When composing email-messages, you need to keep in mind some points to make your emails look more professional.
- Source
People will see who sent them the email before opening them. This makes your email address very important. To look more professional, please refrain from using free email accounts like @gmail, @yahoo or @hotmail. Use something that your customer recognizes, such as your name or company name. e.g. support @yourcompanyname.com. Most hosting package gives you a number of emails account you can create under your own domain name.
Another factor that determines if a person opens up your email is the subject line. Your subject line must attract them or create interest to know more. Generally as a rule, keep it under 50 characters.
- Message text
Quickly identify yourself and the purpose of the message. It will be better if you state who referred you to them. Restrict the use of fancy pictures, keep it business like, or make it in line with the style of your website.
Improve conversion of your Emails
By increasing your Email conversion rates, you will get more traffic into your website, thus increasing your ROE (returns on efforts) for writing the emails. To increase your email conversion rates, you should follow our 6 rules to emailing success;
- Brand
Whatever you are marketing, you need to brand yourself or your website so that it will leave a deep impression in people in order to differentiate yourself from the rest. Use the branding you created. Use it in all your emails in the subject line so people can recognise you.
- Honesty
In your Email, do not trick readers with false and untrue information to open email. You have to be honest. Not only is being honest a virtue, it is a legal requirement too.
- Instill sense of urgency
In order to make readers take action, you have to instill a sence of urgency in them to take action. Use time sensitive words like "Buy Now, While Stocks Last, Limited time, For first 100 sign ups only".
- Entice them
To further entice them to open the email or action, offer them benefits to action. You can combine urgency and the benefits in the subject line.
- Don't overdo it
Do not use too many bold, capital letters, bright colors, and punctuations( !!!!) in your text. It makes your text very confusing and distracting. But worst of all is that, the email filters may classify it as SPAM.
-Short and sweet
Don't try to put in tonnes of information and updates in one email. Keep it short and sweet, focusing on the main points only. Practice your own discretion when writing emails to your audience and purpose of message.
*P.S Include a unsubscribe tab for all your email correspondence. It is a legal requirement for all email newsletter to include the unsubscribe option to reduce SPAM.
About the Author:
MLM Absolute is a learning portal for MLMers/ Network & Internet marketers who are sincere in achieving success in the online marketing career. To learn more about Email Marketing, click here to find out more. We bet you will like it!
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