Tuesday, December 23, 2008

Increase Website Conversion for Business Websites

By Chris Jonathan

Web Analytics is a measuring tool, a metric that measures all the activities on a website, tracks visitors and monitors them. Getting a figure and statistics of your web site will help you promote your online business.

So, in other words some free conversion strategies helps you eliminate the cost of getting traffic. Traffic is not free, it costs money. A better option to paid traffic is to first create a website that converts then spend money on traffic.

Your website conversion rate should concern you. This simply refers to how many visitors to your website it takes before you make a sale. It is called conversion because you are 'converting' a casual visitor into a buyer. Website conversion should concern you because when you can increase the rate at which your website visitors convert into buyers, you make more money without increase your costs

Catch your visitors' attention immediately. Having something applicable but eye-catching about your product or service can start visitors down the way to becoming a potential customer.

Next, it will help you optimize your website for the search engines. One you have a pretty good idea of who your visitors are and which pages they visit the most, you can begin to optimize your website. You will want to take a look at the keywords that they are searching for and see which pages need to be better optimized for those keywords. There are so many improvements and adjustments that you can do with data that analytics populates for you. You just need to pick a few and work on them.

People value their secrecy. However, they are willing to trade their contact information if you can offer them something they value. Also, remember that the more contact information you want, the better your offer should be. Today it's indeed standard to ask for a name, phone number, and email address. If you're asking above and beyond that, expect a drop in response rates or be prepared to provide a proportional offer in exchange.

Because you have actual facts about your visitors and their browsing patterns, you can better formulate how you will present your product or service to them. You will be able to track conversion based off of each page and the call to action thereon. This will in turn result in better sales optimization, where to pitch your product, and when. It will definitely lead to more sales and repeat customers.

Other sources for suggestions for landing pages might be your AdWords reports, Google Analytics or Google Webmaster Tools if you are using any of these services. They key here is to know what your visitors/customers are looking for and create optimized landing pages to capitalize on these phrases.

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